Marketing Manager - Semiconductor

Techware; Seremban; On-site; MYR 60,000 - 85,000; Full time

Job summary

TechWare Group is seeking a Marketing Manager responsible for developing AI-driven marketing strategies to optimize campaign performance and brand identity. This role includes managing teams and overseeing all marketing activities to drive engagement and sales growth in diverse industries. The ideal candidate will possess strong leadership skills and experience in project management while being proficient in English and Mandarin.

Qualifications

• Minimum 5 years in a marketing role.
• 3+ years management experience.
• Bilingual in English and Mandarin; proficient in reading/writing Mandarin.

Responsibilities

• Implement effective marketing strategies for AI-driven initiatives.
• Manage creative agencies and marketing automation tools.
• Collaborate across departments for innovative marketing solutions.

Skills

SEO

Lead Generation

Affiliate Marketing

AI-driven Marketing

Project Management

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Psychology

Bachelor's Degree in Communications

Bachelor's Degree in Advertising

Bachelor's Degree in Business Management

Job description

#Marketing #Search Engine Optimization #AI #DigitalizeMarketing#Marketing and Intelligence

Job Location: Malaysia Kuala Lumpur Bukit Jalil & Multiple Locations

Job Types: Permanent, Full time, Hybrid, Onsite, 5 days.

Business Sector: Wholesale, Customization & Solutions Provider, Semiconductor

Job Responsibilities

• Ensuring the implementation of effective marketing strategies.
• Design and continuously refine the overall AI-first marketing strategies by utilising AI/ML models to maximise campaign ROI and customer lifetime value that aligns product, service, and solutions portfolios with their respective industry verticals
• Focusing on growing audiences and the uptake for products and services.
• Reviewing and reporting on all areas of the marketing strategies and its implementation.
• Developing the corporate brand identity in consultation with senior managers, executives, and partners.
• Managing creative agencies and retainer partners.
• Evaluate, select, and integrate marketing automation tools, marketing automation workflows, and analytics platforms ensuring seamless data flow
• Build generative AI content development pipeline, framework and assets for written content, image and video collateral with human-in-the-loop review to ensure high level of humanisation
• Build and develop LLM driven tools to drive sales throughput
• Develop regional marketing tactics and campaigns that equip distributors, agents and sales partners with tools, price guidance, and know-how to grow sales
• Lead account based marketing (ABM) , media investments in trade publications, and digital campaigns such as SEO for spec keywords, LinkedIn targeting, to fill the pipeline with high quality and qualified RFQs and leads
• Lead end-to-end planning of industry trade shows, and customer demo days and measure lead, post-event conversion and overall sentiment and performance
• Ensure marketing spend aligns to corporate growth targets and CAPEX return requirements
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
• Conducting strategic marketing analysis that will help guide marketing messages.
• Overseeing social media planning and execution.
• Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmed to drive interest and sales.
• Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.
• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.
• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.
  
  

Ability

• Working knowledge of search engine optimization (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.
• AI-driven.
• Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.
• The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.
• Excellent understanding of regulations, professional standards, policies, procedures, and legislation.
• The ability of transformative shift in marketing driven by AI.
  
  

Qualifications

• A Bachelor's Degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject.
• Minimum 5 years’ experience in a Marketing role.
• Minimum 3 years’ experience in a management role.
• Essential to be Bilingual in English with Mandarin (including reading and writing) as require handling other mandarin stakeholders.
  
  

Looking For Those Who Can Demonstrate

• Strategic thinking and problem-solving abilities.
• Superior interpersonal and organizational skills.
• Confidence to use initiative.
• A positive and approachable manner.
• Good time management skills and the ability to priorities.
• Excellent communication and presentation skills.
• Adaptability to change.
• Willingness to embrace new ideas and processes.
• Interest in developing your own skills and knowledge.
• The ability to be challenged on your advice and to accept criticism.
• Able to make quick but rational decisions when working under pressure.
  
  

About Techware

Techware is a leading provider of comprehensive advanced manufacturing services, catering to a diverse range of industries including Semiconductor, Medical, Aerospace, Automotive, and Oil & Gas. Strategically headquartered in Singapore, we also operate manufacturing facilities in China, Malaysia and Philippines. We specialize in Precision Machining, adhering to the strictest tolerances, and offer high-tech fabrication of sheet metal components, welding of crucial structures/frames, wire and cable harnessing along with complete system integration, assembly, and rigorous testing of equipment. Techware Group is a synergistic amalgamation of various companies, with our business operations spanning across diverse sectors. We have established a strong presence in Singapore, Malaysia, China, Philippines, Korea, Taiwan, UK, and the US, demonstrating stable, long term growth and an expanding global footprint. Website http://www.techwaregroup.com Industries: Machinery Manufacturing / Manufacturer of machinery & equipment Company size: 100 to 500 employees Type: Privately Held