Marketing Manager (Semiconductor)

Techware; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

A leading company in the semiconductor sector seeks a Marketing and AI Strategy Manager in Kuala Lumpur. This role involves implementing and refining innovative marketing strategies, driving audience growth, and overseeing marketing performance through AI-driven initiatives. The ideal candidate will have extensive marketing experience, strong leadership skills, and be bilingual in English and Mandarin, ensuring effective stakeholder engagement.

Qualifications

• Minimum 5 years of marketing experience.
• At least 3 years in a management role.
• Bilingual in English and Mandarin.

Responsibilities

• Implement effective marketing strategies.
• Develop AI-first marketing strategies for ROI maximization.
• Collaborate across departments for innovative marketing.

Skills

SEO

lead generation

affiliate marketing

AI-driven marketing expertise

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Psychology

Bachelor's Degree in Communications

Bachelor's Degree in Advertising

Bachelor's Degree in Business Management

Job description

Job Title: Marketing and AI Strategy Manager

Location: Malaysia, Kuala Lumpur, Bukit Jalil & Multiple Locations

Job Type: Permanent, Full-time, Hybrid, Onsite, 5 days a week

Business Sector: Wholesale, Customization & Solutions Provider, Semiconductor

Job Responsibilities:

• Implement effective marketing strategies.
• Design and refine AI-first marketing strategies using AI/ML models to maximize ROI and customer lifetime value, aligning with industry verticals.
• Focus on audience growth and product/services uptake.
• Review and report on marketing strategies and their implementation.
• Develop corporate brand identity in consultation with senior management and partners.
• Manage creative agencies and partners.
• Evaluate and integrate marketing automation tools and analytics platforms.
• Build generative AI content pipelines and assets for written, image, and video content with human-in-the-loop review.
• Develop LLM-driven tools to enhance sales throughput.
• Develop regional marketing tactics and campaigns to support distributors and sales partners.
• Lead account-based marketing, media investments, and digital campaigns including SEO and LinkedIn targeting.
• Plan and execute industry trade shows and customer demo days, measuring leads and performance.
• Ensure marketing spend aligns with corporate growth targets and ROI expectations.
• Collaborate across departments to create innovative marketing strategies.
• Monitor and report on marketing activities and ROI.
• Conduct strategic marketing analyses to guide messaging.
• Oversee social media planning and execution.
• Identify new revenue opportunities and strategize implementation.
• Develop and implement marketing plans, product concepts, and promotional programs.
• Ensure marketing goals are communicated and outreach is improved.
• Ensure compliance with marketing and copyright regulations.
• Promote strong leadership and company values within the team.
• Share strategies, results, and industry trends with the team.

Abilities:

• Knowledge of SEO, lead generation, and affiliate marketing.
• AI-driven marketing expertise.
• Experience in team leadership and project management.
• Ability to build cross-departmental relationships and provide guidance.
• Understanding of regulations and standards.
• Capacity for transformative AI-driven marketing shifts.

Qualifications:

• Bachelor's Degree in Marketing, Psychology, Communications, Advertising, or Business Management.
• At least 5 years of marketing experience.
• Minimum 3 years in a management role.
• Bilingual in English and Mandarin (reading and writing), especially for stakeholder engagement.

Personal Attributes:

• Strategic thinker and problem solver.
• Strong interpersonal and organizational skills.
• Initiative and confidence.
• Positive, approachable, and adaptable.
• Excellent communication and presentation skills.
• Ability to work under pressure and make quick, rational decisions.