Marketing Manager - Personal Care (REF:NC)

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A well-established Japanese health and beauty retail chain is seeking a Marketing Manager to lead its marketing efforts in Malaysia. This role involves strategic planning, team management, and market analysis to enhance brand presence across various channels. Candidates should have a solid background in marketing with experience in team leadership and a keen understanding of market dynamics.

Qualifications

• 5-7 years of marketing experience, including 3+ years in a managerial role.
• Proven track record in online and offline marketing.
• Experience in retail, e-commerce, or consumer goods industry.

Responsibilities

• Lead, manage, and mentor the marketing team.
• Develop and implement marketing strategies aligned with business objectives.
• Oversee the performance measurement of marketing campaigns.

Skills

Market Research

Consumer Insights

Campaign Management

Leadership

Analytical Skills

Communication

Tools

Google Analytics

Photoshop

Illustrator

Job description

Marketing Manager - Personal Care (REF:NC)

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A well-established Japanese health and beauty retail chain is expanding its presence in Malaysia. The company offers a wide selection of skincare, cosmetics, personal care, and wellness products. Known for its high-quality offerings and excellent service, it provides customers with a modern, convenient, and trusted shopping experience across its outlets.

Job Description

Leadership & Team Management:
- Lead, manage, and mentor the marketing team to achieve the company’s strategic objectives.
- Provide direction and support to team members, ensuring alignment with overall marketing goals.
- Conduct regular performance reviews, provide feedback, and foster a culture of continuous learning and improvement within the team.

Strategic Marketing Planning & Execution:
- Develop and implement comprehensive marketing strategies that align with the company’s business objectives.
- Oversee the creation of both online and offline marketing campaigns, ensuring they are effective and aligned with the brand’s vision.
- Ensure all marketing activities are planned, executed, and delivered on time and within budget.
Market Analysis & Competitor Research:
- Lead market research efforts to gather insights on consumer behavior, market trends, and competitors.
- Use market data to inform and optimize marketing strategies, ensuring they are responsive to market dynamics and competitive pressures.

Campaign Effectiveness & Evaluation:
- Oversee the performance measurement of marketing campaigns, ensuring effectiveness and ROI.
- Use analytics and KPIs to assess the success of campaigns, applying the PDCA cycle to optimize marketing activities and improve results.
- Ensure that all campaigns are executed with a focus on cost-efficiency and achieving maximum impact.
Social Media & Digital Strategy:
- Manage the brand’s presence on social media platforms, including Facebook, TikTok, and other channels.
- Oversee content creation and digital advertising to boost brand awareness and customer engagement.

Requirement

5–7 years of marketing experience, including 3+ years in a managerial role

Proven track record in both online and offline marketing (including digital ads & social media)

Strong skills in market research, consumer insights, and competitor analysis
Experience managing budgets and executing cost-effective campaigns

Strong leadership and goal-oriented team management skills

Excellent analytical and decision-making abilities

Strong communication and interpersonal skills across departments

Experience in retail, e-commerce, or consumer goods industry

Knowledge of SEO, SEM, Google Analytics, and digital tools

Familiarity with design tools like Photoshop or Illustrator

Additional information

Industry: Health and Beauty Retail Industry

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Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a marketing manager? How many years' experience do you have as a manager / team lead? How many years' experience do you have in the retail industry? How many years of digital marketing experience do you have? How much notice are you required to give your current employer?

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