Marketing Manager (Education)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading international school is seeking a digital marketing manager to lead their annual marketing strategy, focusing on student enrolment objectives. This role requires strong expertise in digital platforms and tracking market trends, while fostering relationships with education consultants to enhance the school's reputation.

Qualifications

• Minimum of five years of marketing experience, preferably within an international or national education sector.
• Proven experience in planning and executing digital marketing campaigns across multiple platforms.

Responsibilities

• Lead the development and execution of the school’s annual marketing strategy.
• Track market trends and evaluate competitor activities for growth opportunities.
• Build and maintain partnerships with consultants and agents.

Skills

Digital marketing campaign planning

SEO

SEM

Data analytics

Education

Bachelor Degree

Tools

Google Ads

Meta (Facebook/Instagram)

LinkedIn

Google Analytics

Meta Insights

Job description

about the company

This established international school in Penang, offers a British-style curriculum from Early Years to A-Levels. Known for its academic excellence and holistic approach to education, the school fosters a diverse and inclusive environment with a strong emphasis on global citizenship. It is internationally accredited and equipped with modern facilities to support well-rounded student development.

about the job

• Lead the development and execution of the school’s annual marketing strategy, ensuring it supports overall goals and student enrolment objectives
• Track market trends and evaluate competitor activities to uncover growth opportunities and areas for strategic enhancement
• Build and maintain strong partnerships with education consultants, agents, and affiliated organisations to expand the school’s reach and reputation
• Able to multitask and meet deadlines in a fast-paced setting, demonstrating a proactive and hands-on work style

about the manager/team
you will be joining a collaborative team that values creativity, initiative, and clear communication. The role reports to a manager who encourages strategic thinking and professional growth. skills and requirements

• Proven experience in planning and executing digital marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and email marketing
• Strong knowledge of SEO and SEM techniques to improve online visibility and search engine rankings
• Ability to manage website content, perform updates, analyse performance metrics, and enhance user experience, either directly or by coordinating with external vendors
• Proficient in using data analytic tools like Google Analytics and Meta Insights to evaluate campaign performance and optimise marketing strategies
• Minimum of five years marketing experience, preferably within an international or national education

skills

no additional skills required

qualifications

no additional qualifications required

education

Bachelor Degree