Marketing Manager (Dazzle Me)

Hebe Beauty; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

Hebe Beauty is seeking a Brand Marketing Manager to lead marketing initiatives within the beauty industry. The ideal candidate will have 3 to 5 years of experience, a bachelor's degree, and a passion for brand building. Responsibilities include overseeing influencer campaigns, managing a creative team, and conducting market research to maximize brand impact and consumer engagement.

Qualifications

• 3 to 5 years of experience in brand marketing, ideally in beauty, FMCG, or lifestyle sector.
• Strong understanding of offline brand building.
• Proficient in Mandarin, English, and Malay.

Responsibilities

• Support development and execution of marketing initiatives and strategies.
• Lead KOL and influencer marketing campaigns.
• Collaborate with cross-functional teams to align on objectives.

Skills

Leadership

Communication

Consumer Engagement

Creative Thinking

Education

Bachelor’s Degree in Marketing, Business, or related field

Job description

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Support the development and execution of offline marketing initiatives and brand strategies aligned with company goals.

Maintain consistent brand messaging and visual identity across all touchpoints and platforms.

Conduct market and competitor research to uncover trends, insights, and new opportunities.

Lead end-to-end KOL and influencer marketing campaigns—from identifying talents and preparing briefs to reviewing content and evaluating performance.

Build and nurture strong relationships with influencers, brand ambassadors, and celebrities.

Oversee and mentor the KOL team to ensure successful and impactful campaign execution.

Collaborate with the sales team to forecast ROI and measure campaign effectiveness.

Lead a creative team (including social media, designer, videographer, and editor) to deliver engaging, high-quality content for platforms such as Instagram, TikTok, Xiaohongshu (XHS), and Facebook.

Plan and manage content calendars to ensure timely and relevant content delivery.

Monitor content and campaign performance, providing insights to optimize future strategies.

Work cross-functionally with E-commerce, Sales, Product, and Digital Marketing teams to align on overall objectives.

Any other tasks and projects as assigned by the superior/Company.

Qualifications:

Bachelor’s Degree in Marketing, Business, or a related field.

3 to 5 years of experience in brand marketing, ideally within the beauty, FMCG, or lifestyle sector.

Strong understanding of offline brand building and consumer engagement strategies.

Friendly, confident, and outgoing personality with excellent communication and interpersonal skills.

Team-oriented with a proactive attitude and positive mindset.

Passionate about the beauty industry and up-to-date with current market and consumer trends.

Highly organized and detail-oriented, with the ability to manage multiple projects efficiently.

Proven leadership experience, ideally with a team of around 15 members.

Proficient in Mandarin, English, and Malay (both spoken and written). We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

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Your application will include the following questions:

What's your expected monthly basic salary? How would you rate your Mandarin language skills? How much notice are you required to give your current employer?

Retail & Consumer Products 101-1,000 employees

Founded in 2018, HEBE BEAUTY is an international cosmetics powerhouse dedicated to redefining beauty standards worldwide.

With a strong presence in Indonesia, Malaysia, Thailand, Philippines, Vietnam, and more, we continuously push the boundaries of beauty. Our diverse portfolio encompasses brands like Y.O.U Beauty, barenbliss, Dazzle Me, lavojoy, and GLAMFIX, offering a wide range of cosmetics, skincare, and personal care products.

Founded in 2018, HEBE BEAUTY is an international cosmetics powerhouse dedicated to redefining beauty standards worldwide.

With a strong presence in Indonesia, Malaysia, Thailand, Philippines, Vietnam, and more, we continuously push the boundaries of beauty. Our diverse portfolio encompasses brands like Y.O.U Beauty, barenbliss, Dazzle Me, lavojoy, and GLAMFIX, offering a wide range of cosmetics, skincare, and personal care products.