Marketing Manager (Consumer Tissues)

Vinda SEA; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Marketing Manager (Consumer Tissues) to spearhead brand strategies and marketing initiatives. This role involves overseeing brand management, market analysis, and cross-functional collaboration, with a focus on driving category growth and ensuring alignment with business objectives. The ideal candidate will have extensive experience in marketing, particularly in the FMCG industry, and a proven track record in leadership roles.

Qualifications

• At least 10 years working experience with a multi-national company within FMCG.
• At least 5 years in a leadership/middle management position.

Responsibilities

• Lead in brand strategy development to support company’s business.
• Manage marketing operations within assigned category.
• Conduct consumer and market analysis to adapt marketing strategies.

Skills

Brand Management

Market Analysis

Leadership

Strategic Planning

Collaboration

Education

Degree in Business, Marketing, or relevant discipline

Job description

Position Summary

The Marketing Manager (Consumer Tissues) is responsible for leading and driving category growth to support the company’s business and brand objectives. This role oversees Brand Marketing to develop and implement marketing and brand strategies for the assigned category in Malaysia. The manager will work closely with the Marketing Innovation Team to ensure strategic and timely input into overall brand strategies for Annual Views and ongoing innovation projects. Collaboration with the Trade Marketing team is also essential to ensure effective translation of brand strategies into trade marketing activities across relevant channels.

Work Location: Bandar Bukit Raja, Klang (next to Setia Alam)

You will play an essential role to:

Manage and ensure a smooth running of the Brand Marketing operations within the assigned category.

1) Brand Management

• Lead in brand strategy development in support of company’s business and overall brand objectives.
• Brand Marketing: To establish marketing and brand strategies.
• Trade Marketing: Work collaboratively with the Trade Marketing Manager to develop channel strategies and promotion strategies in line with brand strategies.
• Support the development of marketing and promotions business plans, briefs, and budgets with respective direct reports in support of total company objectives.
• Drive all integrated category plans within department functions.
• Collaborate and align with Trade Marketing to provide regular Channel insights, Shoppers Trend, Promo Effectiveness, Kantar Deepdive to support Brand and Sales teams to drive better tactic execution across all channels and using the right insight to guide refinement of Brand Strategies.
• Ensure team’s adherence to the brand’s platform and expression guidelines as well as work with stakeholders to drive revision of brand platform whenever needed.
• Responsible for giving an overview of category and business performance during Monthly Commercial Meeting, Quarterly Business Reviews and Annual Business Planning.
• Provide a conclusion of findings and course of action during the quarterly Brand Health and Consumer Panels reviews.
• On a monthly report of Brand Health and Consumer Panel, to drive and follow up with the team on any further action.

2) Consumer, Competitor and Market Analysis

• Lead in analyzing category trends, encompassing market, consumer, product and competitors and recommend changes to marketing strategies based on analysis and feedback.
• Drive profound consumer understanding to develop concepts that can better address consumers’ needs and attitudes in our products, services or communications.
• Guide and add value to the team in analyzing and drawing insights from all available data and how it impacts the business moving forward.
• Drive competitors’ analysis with the team on a quarterly basis or on a need basis for any change in plans or pre-emptive actions.

3) Partnership with Agencies

• Responsible for efficient relationship with all agencies’ partners i.e. creative, media, promotion, PR, event agencies through CAPE (where relevant), agencies' contracts, agencies' remuneration package and KPIs
• Support and manage agency pitch process with appointed agency (where relevant) and key stakeholders.
• Conducts bi-annual ACE evaluation with Agencies to fine-tune the relationship and achievement of key targets / KPIs.
• Lead PCE Analysis and ensure the right stakeholders are up to date with the analysis and able to use the analysis to fine-tune future communication plans.

4) Budget

• Manage and maximize total category budgets, inclusive of Trade Marketing, continuously aiming for improved efficiencies and cost savings while maintaining budget effectiveness to achieve objectives and plan.

5) Management and Leadership

• Build and maintain a high performance and creative culture through effective performance management, communication and coaching of staff and across all stakeholders.
• Manage assigned projects, prioritizes work and balance strategic and tactical issues.
• Provide clear leadership that establishes high personal ethics, walk in line of one and demonstrate leadership values consistent with Vinda Values, establish high credibility with key stakeholders and promote and foster a team’s culture consistent with company’s values.
• Drive collaboration of team with all other cross functional departments which have an impact to the marketing strategies or execution of plans.
• Ensure development of existing marketing team and oversee recruitment of appropriate skilled staff for new positions as and when required.
• Establish appropriate KPIs for marketing team in line with company’s business and brand objectives.
• Develop and manage improvement initiatives including way of working / processes within category.
• Support and drive any cross categories continuous improvement key initiatives assigned by line manager.

To be successful in this role, you will need to have:

• Degree in Business, Marketing, or relevant discipline from a notable university.
• At least 10 years working experience with a multi-national company within FMCG industry with strong marketing background.
• At least 5 years in a leadership / middle management position.