Marketing Manager

Reporting To: Regional Chief Executive Officer/Chief Executive Officer

Position Summary:

· Establish the marketing strategies of the hospital according to the company objectives.

· Manage the public relations and marketing functions of the hospital for the public and corporate companies.

· Identify area of growth and plan marketing activities accordingly.

· Effective management of the marketing, advertising and promotional activities in order to project positive branding and image of the hospital.

Duties and Responsibilities:

1. Establish marketing contacts with corporate companies via correspondence or in person for the Hospital.
2. Develop close liaison with the media and advertising fraternity, maintaining the prospect of long term strategic alliances.
3. Conduct presentations on the hospital profile and services available and coordinate contract written up with the client.
4. Represent the hospital regarding services inquiries from insurance companies or other third-party clients.
5. Use data and managerial input from Columbia Asia's facilities, design, prepare and distribute marketing materials pertaining to hospital product and services.
6. Procure the marketing materials - folders, profile, brochures and corporate gifts and ensure they are in accordance to brand standard.
7. Keep abreast of changes in the healthcare market, and potential opportunities for the hospital.
8. Coordinate CME programs organized by the Hospital for General Practitioners in the state.
9. Lead and establish health education programs for local corporate clients.
10. Lead the Marketing team in its effort to coordinate and manage the public awareness and health education programs/forums for the public.
11. Attend to queries with regards to hospital services and facilities from the public and/or corporate clients.
12. Perform any other duties as assigned or requested.

Education and Requirements:

· Relevant Diploma or PR/Marketing Degree or equivalent.

· Minimum 5 years in hospital/medical field, experience in all aspects of developing and maintaining marketing strategies.

· Have technical marketing and formal presentation skills.

· Proven experience in customer and market research.

· Have good command in both English and Bahasa Malaysia (verbal and written).

· Experience with relevant software applications.

· Able to work independently.

Special Demands:

· Ability to communicate with all level of people and departments.

· Possess good managerial and leadership, negotiation, communication and interpersonal relationship skills and good judgment.

· Must have own transport, willing to travel.

Ability to work under pressure and provide appropriate constructive feedbacks for improvements.
Ability to deal with queries tactfully and constructively.
* Flexible and self-motivated.

· Trustworthy, ethical and discreet.