Marketing Manager

CJ Foods Malaysia Sdn Bhd; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Marketing Manager to develop and execute comprehensive marketing strategies, manage campaigns, and lead a team. Ideal candidates will possess strong leadership skills, a relevant degree, and a minimum of 5 years’ experience in the industry. The role requires expertise in market research and campaign management to drive brand growth in Malaysia.

Qualifications

• Minimum 5 years of experience in FMCG industry.
• Experience in Asian and Halal market is a plus.
• Strong leadership and motivational skills.

Responsibilities

• Develop and execute marketing strategies to enhance brand visibility.
• Manage marketing campaigns across traditional and digital channels.
• Conduct market research to inform product development.

Skills

Leadership

Communication

Data Analysis

Project Management

Motivational Skills

Computer Skills

Education

Degree in Business or relevant field

Job description

- Develop and execute marketing strategies to promote our brand, products, and services (including budget allocation, timelines, and expected outcomes);

- Develop communication/ NPI strategy that align with company vision & mission

- Define & excavate brand essence

Roll-out brand activation

- Manage the company marketing campaigns, including traditional & digital omnichannel to reach right target audience

- Develop engaging and creative content for social media, website, and other marketing channels;

- Monitor and analyze the performance of marketing campaigns and adjust strategies as needed; manage and track marketing budget, expenses and ensure ROI on marketing campaigns;

- Build and maintain relationships with media outlets, bloggers, and influencers to increase brand exposure;

- Ensure that all marketing materials and communications adhere to the company's brand guidelines and messaging;

Smooth execution on daily operation

- Conduct market research and analysis to stay up-to-date to trends, sales performance, customer behaviour, and competitor activities;

- Collaborate with other teams within the company to ensure consistency in messaging and branding

- Work with cross department (supply chain, purchasing, sales, trade marketing) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Malaysia.

- Management of PnL and marketing budgets within agreed targets.

- Follow up and control Marketing expenses.

Retain and develop talent

- Retain talents through various coaching & support

- Build up team spirit to create warming & highly energetic environment for team to grow

Communicate with OEM partner

• Support development of commercial launch plan of bibigo’s product from OEM production
• Follow up marketing related action items related to OEM production e.g. demand planning, pricing & promotion etc.
• Participate commercial discussion with OEM partner occasionally
• Develop marketing materials e.g. packaging, promotion goods, other brand communication materials, in line with global brand guideline.

Skills & knowledge requirements:

• Possess a minimum Degree in Business or any relevant field.
• With a minimum 5 years’ experience in FMCG Industry.
• Strong leadership and motivational skills to drive and inspire a marketing team.
• Experience in Asian and Halal market is a plus.
• Excellent verbal and written communication skills.
• Good in computer skills, particularly excel skills.
• Ability to gather and use data to make inform decision making.
• Proven skills to communicate, present and influence credibly and efficiently to external and internal partners.
• Able to prioritize tasks and work within deadlines.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

Do you have experience in a sales role? Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a marketing manager? How many years' experience do you have in market research? Have you worked in a role where you were responsible for brand planning? Which of the following Microsoft Office products are you experienced with?

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