Marketing Manager

People Systems Consultancy Sdn Bhd; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

People Systems Consultancy Sdn Bhd is recruiting a Marketing Manager in Malaysia to lead a small team and accelerate brand visibility and revenue growth through AI-first marketing strategies. You will translate the company’s mission into compelling narratives for audiences, partners, and communities, while collaborating closely with founders and C-level leadership to stay aligned with business priorities.

You will own AI-assisted workflows, coach the team on responsible AI usage and data

Qualifications

• 5–7 years in Brand & Content strategy, digital marketing, PR, and communications.
• AI skills: demonstrated, hands-on use of generative AI and automation tools in marketing, with concrete examples of workflows built and measurable results.
• Proven track record of managing successful campaigns and content creation.

Responsibilities

• Own AI-in-marketing roadmap across content, social, PR, SEO, reporting and lead nurturing.
• Train the team to use AI confidently and responsibly with brand, voice, and data privacy standards.
• Develop brand campaigns and drive MQL growth and impact.
• Oversee the digital funnel from awareness to MQL across SEO, paid and organic channels.
• Collaborate with founders and executives to align marketing with business priorities.

Skills

Brand strategy

Content strategy

Digital marketing

Public relations

Team leadership

AI in marketing

Tools

Google Analytics

SEMrush

Job description

As the Marketing Manager at PSC, you will lead a team of two specialists to elevate our brand visibility and drive growth. You will translate PSC’s mission into compelling narratives that resonate with audiences, partners, and the community — and you will do it AI-first, applying AI across planning, content, PR, analytics and lead generation so that a lean team delivers outsized results.

Your primary objective is to drive brand recognition and significantly increase Marketing Qualified Leads (MQLs), directly contributing to the organization’s revenue growth. You will work side by side with PSC’s founders and C-level leadership to keep marketing and communications tightly aligned with business priorities.

Key Responsibilities:

AI-Enabled Marketing

Own PSC’s AI-in-marketing roadmap: identify, test and roll out AI tools and workflows across content, social, PR, SEO, reporting and lead nurturing.

Build repeatable AI-assisted workflows (e.g., content drafting and repurposing, media monitoring, audience research, campaign reporting) with clear human-review, brand-voice and accuracy standards.

Train and coach the team to use AI confidently and responsibly; set guidelines on data privacy, ethical use and brand safety.

Measure and report the impact of AI adoption — time saved, output, cost efficiency and contribution to MQLs.

Brand & Award Management

Develop, plan, and execute brand campaigns in line with our mission and impact goals, using AI-assisted audience insights and testing to sharpen messaging.

Identify prestigious industry awards and lead the end-to-end submission process to showcase PSC’s leadership and impact.

Work closely with internal teams and partners to produce impact-driven storytelling content, and ensure all PSC / partner campaign deliverables are executed in a timely manner.

Own the digital funnel from awareness to MQL across SEO, paid and organic social, email, website and content — setting targets, budgets and KPIs.

Use analytics (e.g., Google Analytics, SEMrush) and AI-powered tools to track performance, run experiments and optimize conversion.

Partner with business development to define MQL criteria and hand-over, ensuring lead quality as well as volume.

PR & Comms Relations

Act as the primary lead for our PR agency, ensuring deliverables align with PSC’s strategic business goals.

Cultivate and maintain strong, strategic relationships with journalists, agency, bloggers, and key influencers to enhance brand visibility and secure organic media coverage.

Develop and implement comprehensive public relations strategies, press releases, media kits and communication materials.

Use AI to monitor media and sentiment, research journalists and speed up drafting — while safeguarding editorial quality, accuracy and reputation, including during sensitive or crisis situations.

Social Media & Content

Oversee / Develop monthly content calendars, manage social pages, and grow our social media presence & engagement across ALL social platforms including the founder’s podcast, using AI to scale ideation, production and repurposing without losing authenticity.

Skills & Qualifications:

5–7 years in Brand & Content strategy, digital marketing, PR, and communications.

AI skills: demonstrated, hands-on use of generative AI and automation tools in marketing, with concrete examples of workflows built and measurable results. Able to apply AI to every area of this role and to upskill others.

Digital marketing: strong grasp of the funnel, social, SEO / SEM, email and content, with a metrics-led approach to MQLs and conversion.

PR: proven experience leading PR agencies and earning media coverage, with a strong network of media contacts across Malaysia and Southeast Asia.

C-level / founder management: experience working directly with founders and C-suite — advising, influencing and delivering to senior stakeholders.

Proven track record of managing successful campaigns and content creation.

Hands-on experience managing social media platforms and digital content strategies.

Working knowledge of SEO and analytics tools (e.g., Google Analytics, SEMrush).

Exceptional written and verbal communication abilities, with a flair for crafting compelling narratives and press materials. Proficiency in English is essential; additional languages are an asset.

Experience working cross-functionally with marketing, sales, operations, and executive leadership to ensure cohesive communication strategies.

Experience leading and developing a small team.

An advantage:

exposure to social enterprise, NGO or financial inclusion work; experience running AI training or enablement for a team; award submission experience.

People Systems is a social enterprise commited towards nation-building and poverty eradication. Our business arms are:

1) Corporate Social Responsibility (CSR)

2) Corporate Training and Consultancy

We are based in Kuala Lumpur with representation in Kuching, Jakarta, Manila, Johannesburg in South Africa and France through the Reunion Islands.

Our main business activity is an Entrepreneurship Programme under our CSR arm where we train the community to escape from poverty and improve their livelihoods. In our corporate training and consultancy work, we customize to our client’s needs.

We are expanding rapidly and looking for the right people who are interested in making a difference in the nation and region.

For more information, kindly visit www.peoplesystemsconsultancy.com

People Systems is a social enterprise commited towards nation-building and poverty eradication. Our business arms are:

1) Corporate Social Responsibility (CSR)

2) Corporate Training and Consultancy

We are based in Kuala Lumpur with representation in Kuching, Jakarta, Manila, Johannesburg in South Africa and France through the Reunion Islands.

Our main business activity is an Entrepreneurship Programme under our CSR arm where we train the community to escape from poverty and improve their livelihoods. In our corporate training and consultancy work, we customize to our client’s needs.

We are expanding rapidly and looking for the right people who are interested in making a difference in the nation and region.

For more information, kindly visit www.peoplesystemsconsultancy.com