Marketing Manager

The Marketing and Communications department is a critical unit in Busy Bees Asia, a global leading early childhood education provider with more than 900 centres worldwide. As part of the brand team, the Marketing and Communications Manager is responsible for formulating the long-term marketing strategy and developing and executing marketing plans for the brands under Busy Bees’ portfolio. The successful candidate will be assigned multiple brands under Busy Bees and will be responsible for managing the brand performance, brand activity planning and implementation, and will also help the Marketing Director to lead a specialised marketing team to fulfil business objectives.

Key responsibilities:

1. Responsible for brand activity planning and execution, liaising with internal marketing team, business stakeholders, and external ad/design/web agencies
2. Shared accountability for brands’ performance with the marketing team
3. Conduct market research to understand the industry and the key target market segments
4. Prepare the brands’ marketing plan, quarterly promotional strategy, and implementation plan, in accordance with agreed business objectives
5. Manage effective working relationships with internal and external stakeholders
6. Compile, monitor, and analyse leads management and market/sales data for all brands and provide timely business analyst reports
7. Accountability for brands’ performance
8. Develop and manage the marketing budget for the brands to deliver KPIs
9. Provide relevant market and brand analyses
10. Work closely with creative, operations, and sales teams to ensure consistent execution to meet KPIs
11. Keep abreast of technological developments and monitor the competitive landscape to position the brands favorably

Educational and Work Requirements:

• Bachelor’s degree in Marketing, Business, or relevant studies
• Minimum of 5-7 years’ relevant 360 integrated marketing experience, preferably in an agency or MNC with multi-brand management experience
• Experience and good understanding of Digital and Performance Marketing (SEO, SEM, Lead Generation ads, FB/IG ads, Google Ads, etc.)
• Proactive team-player with good management of timelines in a fast-paced environment
• Experience in Preschool education or education is a bonus.

Success Attributes:

• Passion for brand-building
• Excellent communication skills (written and oral)
• Results-oriented and self-motivated
• Strong numerical literacy for analysing sales and marketing data
• Ability to coordinate, plan, and execute marketing activities
• Creative problem solver with ability to work independently
• Good time management
• Energetic, flexible, and hands-on approach to business needs