Marketing Manager

OZ Marketing Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established industry player in the FMCG sector seeks a dynamic marketing manager to lead innovative campaigns and drive product awareness. In this role, you will spearhead marketing strategies, manage a talented team, and collaborate with various stakeholders to achieve growth objectives. Your expertise in digital marketing and e-commerce will be crucial in enhancing brand presence and consumer engagement. Join a forward-thinking company committed to delivering quality and service, and help shape the future of nutrition products in Malaysia. This is an exciting opportunity to make a significant impact in a fast-paced environment.

Qualifications

• 3-5 years of experience in marketing and e-commerce, preferably in FMCG.
• Strong knowledge of digital and social media tools and advertising.

Responsibilities

• Lead marketing campaigns to drive brand awareness and engagement.
• Manage digital marketing strategies across social media platforms.

Skills

Digital Marketing

E-commerce

Analytical Skills

Communication Skills

Problem-Solving

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Tools

MS Office

Social Media Platforms

Design Software

Job description

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With over 30 years of experience in Malaysia, OZ Marketing is a well-known importer, distributor, and marketer of fast-moving consumer goods (FMCG), with a focus on nutrition products for individuals of all ages.

OZ Marketing was founded in 1994 to handle the marketing and distribution of Kalbe Group products throughout Malaysia and the Asean Region. Since then, it has expanded quickly to become a well-known company in the FMCG sector.

Our retailers are diversified and come from a variety of trade channels including chain pharmacies, independent pharmacies, hypermarkets, supermarkets, convenient shops, baby shops, and Chinese medical halls. We provide sales and marketing, distribution, warehousing, and logistical solutions for multinational FMCG brand owners in the Malaysian market.

Our top brands, including Morinaga and Naturale Choice, are trusted by millions of people in Malaysia to help them obtain the nutrients they require to be the healthiest versions of themselves.

Your Mission:

You will be accountable for planning and executing marketing activities to support launches and drive product brand awareness and engagement, achieving the company’s objectives and continuous market share growth.

Marketing and Trade Support:

1. Lead a team of young and dynamic marketing professionals (Conventional, Digital, Social Media Customer Service, and Design) to drive all aspects of strategic marketing campaigns to strengthen product brand awareness and engagement, achieving company’s objectives and continuous market share growth.
2. Create and implement 360-degree marketing campaigns (ATL, BTL, TTL), including goal-setting, strategies, consumer optimization, and program execution across all media platforms, online and trade channels (MT and GT).
3. Manage and monitor digital marketing campaigns across multiple social media platforms to drive brand presence and consumer interaction by strategizing a robust digital marketing strategy encompassing content creation, social media management, and online advertising, making necessary adjustments to optimize results.
4. Lead the development and design of marketing collateral, including digital assets such as website content, social media visuals, and printed POSM, maintaining consistent brand identity to enhance customer engagement, recognition, and support sales and marketing efforts.
5. Work closely with the sales team and trade business partners to ensure alignment of ATL, TTL, BTL activities, maximizing overall campaign impact and synergy.
6. Coordinate joint initiatives with trade business partners to create a cohesive marketing strategy covering both consumer-facing and trade-facing activities.
7. Oversee and manage e-commerce businesses with a significant online presence, working with upper management to develop online marketing strategies to grow these channels.
8. Collaborate with internal stakeholders (sales, operations) and external partners (agencies, media partners, digital vendors) to ensure successful campaign execution.
9. Develop and manage the marketing budget, ensuring efficient resource allocation across channels.
10. Track spending and campaign ROI, providing regular reports to upper management.
11. Present marketing plans and results to upper management.
12. Measure and evaluate campaign effectiveness using KPIs and generate reports with actionable insights for future strategies.
13. Mentor and develop the marketing team to improve operations with best-in-class standards.
14. Stay updated on competitors’ activities and consumer trends.
15. Support other administrative duties as assigned by upper management.

REQUIREMENTS:

1. Possess a recognized university degree, preferably in Marketing or Business.
2. At least 3-5 years’ relevant experience in Marketing and E-commerce, preferably in FMCG industry.
3. Knowledgeable in digital and social media tools and advertising.
4. Strong numerical, problem-solving, and analytical skills.
5. Proficient in IT skills, especially MS Office; skills in design and photo editing software are an advantage.
6. Excellent interpersonal and communication skills.
7. Resourceful self-starter with a positive attitude, thriving in a fast-paced environment.
8. Capable of multi-tasking and delivering results under pressure and tight deadlines.
9. Meticulous, organized, and task-oriented.
10. Good analytical skills with the ability to interpret numbers.
11. Highly motivated, innovative, and creative thinker.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing manager?
• How many years of digital marketing experience do you have?
• Which of the following online advertising methods do you have experience with?
• Do you have experience in a sales role?
• How many years' experience do you have as a manager/team lead?

OZ Marketing Sdn Bhd (formerly Oracle Zone Sdn Bhd) is a leading distribution company in Malaysia specializing in FMCG products since 1994. We aim to build a progressive team, develop strong brand names, and expand our distribution network.

We are committed to every brand we represent and strive to provide the best value to our stakeholders. We emphasize quality and service to ensure customer satisfaction.