Marketing Manager

Santino; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the coffee industry is looking for a skilled marketing professional to strategize and execute engaging campaigns across various platforms. This role involves managing content creation, planning events, and analyzing performance metrics to enhance brand visibility and audience engagement. Ideal candidates should have a degree in marketing or a related field and several years of relevant experience. Strong knowledge of digital marketing trends and effective communication skills are essential for success in this dynamic environment.

Qualifications

• Minimum 3–5 years of relevant marketing experience (F&B or coffee industry preferred).
• Excellent written and verbal communication skills in English (Mandarin/Malay is a plus).
• Independent, self-motivated, and results-driven.

Responsibilities

• Develop and execute a cohesive social media strategy across platforms.
• Lead marketing campaigns from ideation to execution.
• Monitor KPIs and provide data-driven insights.

Skills

Digital marketing

Content creation

Brand management

Event planning

Performance tracking

Education

Degree in Marketing, Communications, Business or related field

Tools

Social media tools

Email marketing platforms

Basic design tools

Job description

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Develop and execute a cohesive social media strategy across Facebook, Instagram, TikTok, and other relevant platforms.

Create engaging content (copy, visuals, videos) that aligns with brand identity and drives audience growth.

Oversee content calendars, ensuring consistent posting schedules and campaign alignment.

Analyze performance metrics (engagement, reach, conversions) and optimize strategies accordingly.

Brand & Campaign Management

Lead marketing campaigns from ideation to execution, including product launches, seasonal promotions, and brand collaborations.

Ensure consistent brand messaging across all digital and offline touchpoints.

Collaborate with designers, videographers, and agencies to produce high-quality marketing assets.

Event Planning & Activations

Plan and manage offline/online events (e.g., pop-ups, community engagements) to enhance brand visibility.

Handle end-to-end event logistics, including vendor coordination, budgeting, and post-event reporting.

Leverage events for social media content and audience engagement.

Manage and mentor a growing marketing team, fostering creativity and efficiency.

Delegate tasks, monitor workloads, and ensure timely project delivery.

Train new hires and develop team skills in content creation, analytics, and campaign execution.

Performance Tracking & Reporting

Monitor KPIs (follower growth, engagement rates, conversion) and provide data-driven insights.

Prepare monthly reports for leadership, highlighting successes and areas for improvement.

Adjust strategies based on analytics to maximize ROI.

Work closely with Sales, Product, and Operations teams to align marketing efforts with business goals.

Partner with external influencers, agencies, and vendors to amplify brand reach.

Requirements

Degree in Marketing, Communications, Business, or related field.

Minimum 3–5 years of relevant marketing experience (F&B or coffee industry preferred).

Strong knowledge of digital marketing, content creation, and brand management.

Independent, self-motivated, and results-driven.

Excellent written and verbal communication skills in English (Mandarin/Malay is a plus).

Familiar with social media tools, email marketing platforms, and basic design tools.

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Manufacturing, Transport & Logistics. Not specified.

Santino Coffee Specialists – your one-stop gourmet coffee specialists with a complete suite of solutions to meet your business needs. We are a leading supplier of gourmet coffee and distributor of professional coffee machines in Singapore and the region, catering to your coffee needs since 1978.

Using state-of-the-art high technology hot air roasting systems to ensure consistency in quality, our Santino gourmet coffee beans are sourced worldwide from premier coffee-producing countries like Brazil, Hawaii, Jamaica, Mexico, Ethiopia, and Indonesia.

Currently, Santino holds distributorships for professional coffee equipment with internationally renowned brands such as Nuova Simonelli, Victoria Arduino, CREM, and Rex Royal.

Besides coffee products and machines, we also supply tea such as Lipton as part of our commitment to serving you better.

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