Marketing Manager

Askheadhunter; Klang Municipal Council; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the Building Material industry is seeking a Marketing Manager to enhance brand performance through innovative strategies. The ideal candidate will have at least 5 years of management experience and a Bachelor’s degree, with strong skills in brand activation and project management. This role also involves social media strategy and stakeholder collaboration for effective campaign execution.

Qualifications

• Minimum 5 years experience in brand/product management.
• Strong understanding of marketing and sales.
• Experience with the architectural community is a plus.

Responsibilities

• Lead development of brand activation programs.
• Manage campaigns and logistics for market execution.
• Collaborate with Sales & Marketing Director on strategies.

Skills

Brand Activation

Project Management

Team Leadership

Social Media Management

Vendor Relations

Education

Bachelor’s Degree in Business, Marketing, or related field

Job description

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• Brand Activation: Understand brand objectives and identify opportunities to enhance branding and engagement through innovative brand activation programs. Initiate new ideas and concepts to drive brand objectives.
• Strategic Development: Collaborate with the Sales & Marketing Director to strategize, develop, and implement comprehensive marketing plans, from creative ideation to execution of both offline and online brand activation programs.
• Project Management: Lead and manage the development of key campaigns targeting specific audiences, from budget planning and campaign ideation to managing end-to-end logistics for go-to-market execution.
• Team Leadership: Manage and lead the marketing and technical marketing (specifiers) team members to achieve desired results. Address issues and barriers affecting the implementation of brand projects and formulate effective action plans.
• Event Management: Serve as an internal event consultant, strategizing and managing end-to-end logistics for brand and product events to meet business objectives.
• Social Media Management: Develop, implement, and manage social media strategies. Define key social media KPIs, oversee social media content, and ensure effective engagement.
• Stakeholder Collaboration: Support and collaborate with internal stakeholders. Analyze and create post-mortem reports on all marketing campaigns to measure success and gain insights.
• Vendor Relations: Build and maintain strong working relationships with agencies and external vendors to drive performance. Review feedback and learnings from campaigns with agencies for continuous improvement.
• Travel: This position requires job-related travel.

WE WANT SOMEONE WHO:

• Candidates must possess at least a Bachelor’s Degree in Business, Marketing, Mass Communication, Psychology Studies, or a related field.
• Minimum of 5 years of experience as a manager in brand/product management/marketing, preferably in the Building Material/Construction industry.
• Strong understanding of marketing, product specifications, sales, and finance to drive brand performance.
• Proven track record of delivering top-line results and meeting marketing KPIs (driving share and penetration).
• Experience in leading specifying and technical marketing with the architectural community is advantageous. Candidates with a network of architects are encouraged to apply.
• Experience liaising with Pertubuhan Akitek Malaysia (PAM) is preferred.
• Proven experience in implementing brand and execution plans.