Marketing Manager

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Job Responsibilities

1. Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets.
2. Develops media contacts, plans press conferences and other activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
3. Develops and organizes promotional activities, coordinates with concerned departments; invites VIPs, influencers, and media to promotional activities; prepares and issues press releases.
4. Establishes sales leads from media social platforms, magazines, and personal contacts; coordinates sales leads with F&B and Sales Departments.
5. Disseminates corporate press releases to appropriate local trade and consumer media.
6. Establishes a programme to promote products on media social platforms regularly, covering special events, promotions, etc.
7. Provides information to other departments about activities within and outside the hotel that may be useful when dealing with guests.
8. Prepares annual marketing goals and budget; collaborates with the Head of Sales to develop work plans; compares actual achievements against goals and takes corrective actions.
9. Handles guest, client, and social media feedback, requests, and inquiries, coordinating with relevant departments.
10. Coordinates all activities with Sales, F&B, Kitchen, and other concerned departments.
11. Maintains good public relations by extending personalized services to VIPs and guests, e.g., following up on reservations, assisting in greetings upon arrival.
12. Maintains media clipping files based on daily media review; provides reports to General Manager and other departments as appropriate.
13. Maintains mailing lists, media files, and manages online customer review platforms.
14. Undertakes training activities as required.
15. Establishes and maintains effective employee relations.
16. Performs related duties and special projects as assigned.

Application Questions

Your application will include questions about your right to work in Malaysia, expected salary, qualifications, experience, and skills relevant to marketing and digital marketing roles.

About Thistle Johor Bahru

Thistle Johor Bahru is a five-star hotel with 381 rooms, located centrally in Johor Bahru, Malaysia, near Singapore. It offers facilities such as free Wi-Fi, a lagoon-shaped swimming pool, a fitness centre, dining options, and venues for meetings, incentives, conferences, and weddings. The hotel has been operational since July 2009 and caters to both business and leisure travelers.