Marketing Manager

MTT Learning Academy Sdn Bhd; Balik Pulau; On-site; MYR 60,000 - 120,000; Full time

Job summary

A leading educational institution seeks a Marketing Manager in Penang to develop and implement annual marketing strategies. The role involves managing digital campaigns, overseeing SEO, creating content, and nurturing relationships with partners. Candidates should possess a minimum of five years' experience and exceptional English proficiency.

Benefits

Professional development opportunities

Health and wellness programs

Flexible working hours

Qualifications

• Minimum 5 years’ experience in marketing, preferably in education.
• Exceptional English command and proofreading skills.
• Experience in working with creative agencies.

Responsibilities

• Develop and implement the marketing strategy aligned with enrolment targets.
• Manage digital campaigns and SEO strategies to enhance online visibility.
• Create engaging content for various platforms.

Skills

Strategic Marketing

Content Creation

SEO

Digital Campaign Management

Analytical Skills

Public Relations

Communication

Education

Bachelor's Degree in Marketing or relevant field

Tools

Google Ads

Meta Ads (Facebook/Instagram)

Google Analytics

Job description

Develop, implement, and assess the school’s annual marketing strategy, ensuring alignment with overall institutional goals and student enrolment targets.

Monitor market trends and analyse competitor activities to identify opportunities for strategic growth and improvement.

Establish, nurture, and maintain strong relationships with educational consultants, agents, and partner organisations to broaden the school’s visibility and outreach.

A minimum of five years’ experience in marketing, preferably within an international or national education setting.

Proven experience collaborating with creative agencies and designers.

Exceptional command of written and spoken English with strong proofreading skills for documents and social media content.

Ability to multitask, manage deadlines, and thrive in a fast-paced environment, with a proactive, hands-on approach and a collaborative spirit within a small team.

Plan and execute digital campaigns across platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, and email marketing.

Oversee SEO and SEM strategies to boost online visibility and search rankings.

Manage website content, updates, performance analytics, and UX enhancements either directly or through appointed vendors.

Leverage data and analytics (e.g. Google Analytics, Meta Insights) to assess performance and refine tactics.

Content Creation & Brand Management

Ensure brand consistency across all visual and written communications.

Create engaging content for social media, newsletters, blogs, press releases, and promotional materials.

Collaborate with internal departments and students for storytelling that reflects the school’s values and achievements.

Sales, Admissions & Enrolment Support

Work closely with the Sales Manager to generate leads and nurture them through digital campaigns and events.

Develop and implement targeted marketing campaigns for events like open days, info sessions, and tours.

Track conversion metrics from lead generation to enrolment.

Public Relations & Events

Build strong relationships with media, vendors, and community partners.

Oversee marketing presence and logistics at school events, fairs, and community engagements.

N.B. At the Prince of Wales Island International Schools, we are committed to providing a safe environment for all children. To keep every child safe, a proactive safeguarding culture is encouraged, and all members of our community are expected to share this commitment.

How do your skills match this job?

How do your skills match this job?

Sign in and update your profile to get insights.

Your application will include the following questions:

How many years' experience do you have as a marketing manager? How would you rate your English language skills?

The Prince of Wales Island International School, Penang, has a modern vision combined with traditional English boarding school values, especially interpreted for this unique location. Fundamental to the school is academic endeavour, paramount to our ethos is the education of the whole individual. Students at POWIIS will be challenged to think and to do. Our teachers will have strong academic credentials and a passion for the subjects.

Built to modern specifications, the Prince of Wales Island International School has been designed to offer the best facilities in all areas including science, art, design technology and sport, as well as offering an outstanding venue and opportunities in music and the performing arts within the spacious 500-seater auditorium. Both staff and students will use the comprehensive range of IT facilities on offer.

Support throughout a student's time at POWIIS will come from a committed pastoral system of one-to-one tutoring, supporting academic and personal development and shaping decisions which lead ultimately to applications to top universities in the UK, USA, Australia and worldwide. Initial learning support will be available in English language and for children from different school backgrounds.

As an integral part of the new community of Botanica.CT, students at the Prince of Wales Island International School will be part of an important community of their own in which their contributions will help to shape their own future.

The Prince of Wales Island International School, Penang, has a modern vision combined with traditional English boarding school values, especially interpreted for this unique location. Fundamental to the school is academic endeavour, paramount to our ethos is the education of the whole individual. Students at POWIIS will be challenged to think and to do. Our teachers will have strong academic credentials and a passion for the subjects.

Built to modern specifications, the Prince of Wales Island International School has been designed to offer the best facilities in all areas including science, art, design technology and sport, as well as offering an outstanding venue and opportunities in music and the performing arts within the spacious 500-seater auditorium. Both staff and students will use the comprehensive range of IT facilities on offer.

Support throughout a student's time at POWIIS will come from a committed pastoral system of one-to-one tutoring, supporting academic and personal development and shaping decisions which lead ultimately to applications to top universities in the UK, USA, Australia and worldwide. Initial learning support will be available in English language and for children from different school backgrounds.

As an integral part of the new community of Botanica.CT, students at the Prince of Wales Island International School will be part of an important community of their own in which their contributions will help to shape their own future.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.