Marketing Manager

PRINCE OF WALES ISLAND INTERNATIONAL SCHOOL; Balik Pulau; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading school in Malaysia is seeking a Marketing Manager to lead all aspects of marketing and communications. The role involves developing strategies, managing digital campaigns, and enhancing brand visibility while ensuring alignment with enrolment targets. Candidates should have a strong marketing background, ideally in an educational context, and the ability to create engaging content across various platforms.

Qualifications

• A minimum of five years’ experience in marketing, preferably in education.
• Proven experience collaborating with creative agencies.
• Exceptional command of written and spoken English.

Responsibilities

• Develop and implement the school’s annual marketing strategy.
• Plan and execute digital marketing campaigns.
• Manage website content and optimize for SEO.

Skills

Digital Marketing

Content Creation

SEO

Analytical Skills

Communication

Tools

Google Ads

Meta Platforms

Google Analytics

Job description

To lead all aspects of marketing and communications at the school. Role will be instrumental in enhancing the school’s brand visibility, increasing enrolment through targeted campaigns, and ensuring consistent, high-quality messaging across all platforms – especially digital.

1. Develop, implement, and assess the school’s annual marketing strategy, ensuring alignment with overall institutional goals and student enrolment targets.
2. Monitor market trends and analyse competitor activities to identify opportunities for strategic growth and improvement.
3. Establish, nurture, and maintain strong relationships with educational consultants, agents, and partner organisations to broaden the school’s visibility and outreach.
4. A minimum of five years’ experience in marketing, preferably within an international or national education setting.
5. Proven experience collaborating with creative agencies and designers.
6. Exceptional command of written and spoken English with strong proofreading skills for documents and social media content.
7. Ability to multitask, manage deadlines, and thrive in a fast-paced environment, with a proactive, hands-on approach and a collaborative spirit within a small team.

• Plan and execute digital campaigns across platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, and email marketing.
• Oversee SEO and SEM strategies to boost online visibility and search rankings.
• Manage website content, updates, performance analytics, and UX enhancements either directly or through appointed vendors.
• Leverage data and analytics (e.g. Google Analytics, Meta Insights) to assess performance and refine tactics.

Content Creation & Brand Management

• Ensure brand consistency across all visual and written communications.
• Create engaging content for social media, newsletters, blogs, press releases, and promotional materials.
• Collaborate with internal departments and students for storytelling that reflects the school’s values and achievements.

Sales, Admissions & Enrolment Support

• Work closely with the Sales Manager to generate leads and nurture them through digital campaigns and events.
• Develop and implement targeted marketing campaigns for events like open days, info sessions, and tours.
• Track conversion metrics from lead generation to enrolment.

Public Relations & Events

• Build strong relationships with media, vendors, and community partners.
• Oversee marketing presence and logistics at school events, fairs, and community engagements.