Marketing Lead

Reis Informatica; Selangor; Hybrid; USD 36,000 - 72,000; Full time

Job summary

A leading company in IT and cybersecurity seeks a Marketing Lead to enhance brand positioning and lead content strategy. The ideal candidate will have substantial marketing experience, a focus on digital channels, and the ability to guide the company's narrative effectively. This role offers autonomy in shaping the company’s external perception and achieving impactful outcomes.

Qualifications

• 4-6 years of marketing experience, preferably in B2B tech or cybersecurity.
• Strong design sense and editorial quality management.
• Experience managing budgets and freelancers.

Responsibilities

• Lead brand positioning and marketing strategy for premium image.
• Oversee content strategy and website optimization for clarity and conversion.
• Direct marketing operations and manage budget.

Skills

Strategic thinking

Digital marketing

Content creation

Communication

SEO

Education

Bachelor's Degree in Marketing or related field

Tools

CMS

CRM

Job description

Add expected salary to your profile for insights

Marketing Lead – Brand, Content & Growth Strategy

Location: Malaysia (Remote or Hybrid)

Type: Full-time

Level: Mid–Senior

Reports to: CEO

About the Role

We seek a Marketing Lead in Malaysia to fully own our brand positioning, storytelling, content production, and digital presence. The right candidate will bring strategic thinking and practical execution to the role. You will be responsible for developing a marketing strategy that sets us apart in the IT and cybersecurity, positioning us with the polish, credibility, and aspiration of a premium global brand.

This is a hands-on role for someone who knows what works in modern marketing and is ready to lead confidently. You’ll need to shape the narrative, direct creative work, and work within constraints, including overseeing budgets and managing external contributors.

Key Responsibilities

Brand & Strategic Positioning

Lead a brand refresh that elevates our perception: credible, premium, trusted.

Define and maintain a consistent brand voice, visual identity, and messaging framework across all channels.

Position us distinctively — not just another tech company, but a differentiated, top-tier brand in IT and cybersecurity.

Content & Storytelling

Develop and own a scalable content strategy, using formats that support awareness, education, and conversion.

Craft and commission stories that communicate our value to both technical and business audiences.

Guide the tone and narrative of all external-facing communications — from blog posts to pitch decks.

Website, SEO & Digital Experience

Oversee the refresh or relaunch of our website with a focus on clarity, design, and conversion.

Develop a foundational SEO strategy based on high-intent content and clean technical structure.

Ensure all digital channels reflect the quality and credibility of our offering.

Marketing Execution & Operations

Build the marketing engine, selecting and managing the appropriate tools and platforms (e.g., CMS, CRM, email).

Occasionally, engage and manage external freelancers or agencies (writers, designers, developers) to deliver specific projects.

Maintain budget discipline — you’ll be responsible for cost control and output quality.

Leadership & Direction

Act as the owner of marketing — proposing direction, not waiting for it.

Stay current with marketing trends, content formats, and competitive movements, bringing modern thinking to the table.

Proactively identify opportunities for brand visibility, partnership, and growth.

Qualifications

Minimum 4–6 years of marketing experience, ideally within B2B, tech, or cybersecurity environments.

Demonstrated ability to lead brand or content transformations with limited resources.

Strong sense of design and editorial quality — capable of directing visual and written output even if not executing it directly.

Experience managing freelancers or small teams; confident overseeing budgets and deliverables.

Up-to-date understanding of digital channels, content marketing strategies, and brand development.

Excellent communication skills in English. Familiarity with Southeast Asian market nuances is a plus.

Based in Malaysia.

Fluent in English - Studied or worked abroad in an English-speaking country is an asset.

Why This Role

You will lead the marketing function with autonomy and trust from the founder.

You’ll shape how the company is perceived externally and be able to point to visible, high-impact outcomes.

We’re ambitious about quality, storytelling, and standing out. We’re not looking to blend in.

How to Apply

Please send your resume along with a brief note describing your approach to building premium brands on lean budgets. Include a few links or samples of work that show your strategic and creative thinking.

How do your skills match this job?

How do your skills match this job?

Sign in and update your profile to get insights.

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a Marketing Lead? Which of the following languages are you fluent in? How would you rate your English language skills? Do you have experience with Search Engine Optimisation (SEO)? How much notice are you required to give your current employer?

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

Researching careers? Find all the information and tips you need on career advice.