Marketing Executive (Casual Leasing , Advertising & Communities Event) at IPC Shopping Centre

IKEA; Petaling Jaya; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player seeks a dynamic marketing professional to drive casual leasing and community events in a vibrant shopping centre. This role involves planning and executing marketing initiatives, building relationships with tenants and communities, and ensuring successful promotional activities. The ideal candidate will have a strong background in marketing and sales, excellent communication skills, and the ability to thrive under pressure. Join a forward-thinking team that values creativity and innovation, and play a key role in enhancing the shopping experience while contributing to community engagement.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, or Business required.
• At least 2 years of experience in shopping centre or retail marketing.

Responsibilities

• Handle casual leasing of promotional and advertising spaces in the shopping centre.
• Plan and execute community-driven events and campaigns.

Skills

Interpersonal Skills

Communication Skills

Sales Experience

Networking Skills

Negotiation Skills

Problem-Solving

Multi-tasking

Pressure Management

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Mass Communication

Bachelor's Degree in Business

Job description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

Job Description

Casual Leasing of Promotional Spaces & Communities Events:

• To handle casual leasing of promotional spaces in the Shopping Centre according yearly budget.
• To plan and execute communities-driven event & campaigns in-line with the marketing objectives and positioning.
• Supervise the set-up of events, roadshow, fair and activities, coordinate with internal departments and external service providers, exhibitors and contractors.
• To source for suitable and relevant external parties in all aspects of casual leasing that are in-line with the Centre’s Brand Values and Market Positions.
• To develop relationship with tenants and exhibitors to secure take up of promotional spaces in the centre.
• To build relationship with communities, tenants, vendors and event organizer in order to co-create events, thematic roadshow and fair according to their Advertising and Promotional needs.
• To assist the manager in ensuring that the monthly income target is achieved through profitable rental of promotional space, inventory rental, and any other available revenues.
• Track and measure the outcome on events and activities to ensure the highest possible occupancy with good yields.
• To be well aware and informed of latest trends in the market in order to bring in relevant and up-to-date communities’ events and sales activities into the centre.
• To upkeep experiential areas during vacancy of promotional and communities.

Casual Leasing of Advertising Spaces:

• To handle casual leasing of advertising spaces in the Shopping Centre according yearly budget.
• Contact tenants and potential brands to describe advertising opportunities in the Centre.
• To be well aware and informed of latest retail advertising trends in the market.
• Supervise the set-up of advertising mediums and coordinate with internal departments and external service providers, exhibitors and contractors.
• Ensure advertisements are appropriate in nature and fitting to the Shopping Centre’s image and positioning.
• Track and measure the outcome on advertising spaces from advertisers.
• To develop relationship with tenants and advertisers to secure sponsorship according to yearly budget.
• Identify potential space to be converted into advertising opportunities.
• Up-to-date with current advertising technology and solutions in the market.
• To build relationship with tenants in order to support their Advertising and Promotional needs.

Qualifications

• Bachelor's Degree in Marketing, Mass Communication, Business, or related field required.
• Possess at least 2 years in the Shopping Centre or retail industry marketing experience.
• Strong experience in Sales field.
• Must have interpersonal and communication skills and the ability to liaise with and present to various channels across the business.
• Strong networking skills and resourceful.
• Independent and able to multi-task.
• Able to work under pressure and able to meet target and deadlines.
• Possess strong negotiation skills and personal integrity.
• Have a proactive personality and good initiatives in finding solutions.
• Good command in English. Proficiency in Mandarin and Cantonese would be an added advantage.

Additional Information

Please apply by 6-April-2025.