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ANNURA CLINIC is seeking a dynamic and creative Marketing Executive to join our growing team in Kangar, Perlis. This is a full-time position that plays a vital role in driving our brand awareness, customer engagement and business growth within the healthcare and wellness sector. As a Marketing Executive, you will be responsible for developing and implementing integrated marketing communications strategies that effectively promote our clinic's services and establish a strong market presence. This role offers the opportunity to make a meaningful impact on our clinic's success whilst working in a fast-paced, collaborative environment.
Key responsibilities
- Develop, plan and execute comprehensive marketing campaigns across multiple channels including digital, social media, print and in-clinic communications
- Create engaging marketing content including copywriting, graphic design briefs and social media posts that resonate with our target audience
- Manage and maintain the clinic's social media accounts, including content calendar planning, community engagement and performance monitoring
- Conduct market research and analyse competitor activities to identify opportunities and inform strategic marketing decisions
- Coordinate with healthcare professionals and clinic management to communicate clinic services, promotions and updates effectively
- Monitor and report on marketing campaign performance, utilising analytics tools to measure ROI and recommend optimisation strategies
- Manage marketing budgets and expenses, ensuring cost-effective delivery of campaigns
- Support public relations initiatives and manage relationships with media and community partners
- Collaborate with other departments to ensure consistent brand messaging across all customer touchpoints
- Identify and implement innovative marketing strategies to attract new patients and retain existing ones
What we're looking for
- Diploma or Bachelor's degree in Marketing, Communications, Business or a related field
- Proven experience of 2-4 years working in a marketing role
- Strong proficiency in digital marketing platforms including social media management, email marketing and digital advertising
- Excellent written and verbal communication skills with the ability to create compelling marketing content
- Demonstrated experience with marketing analytics tools and the ability to interpret data to inform decision-making
- Creative thinking and problem-solving abilities with a keen eye for design and visual communication
- Proficiency in Microsoft Office and marketing software such as Canva, Adobe Creative Suite or similar design tools
- Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously
- Knowledge of healthcare marketing regulations and compliance requirements is advantageous
- Fluency in both English and Bahasa Malaysia is preferred
- Ability to work independently and as part of a collaborative team