Marketing Director/Head

Pixlr Group; Subang Jaya; On-site; MYR 240,000 - 480,000; Full time

Benefits offered by this job

Annual leaves

Medical & Insurance

Subsidies (optical & dental)

Opportunities

Diversity & growth

Job summary

Pixlr Group is seeking a Marketing Director to lead global brand growth and strengthen its position in creative technology. This role oversees brand, product marketing, GTM, acquisition, retention, digital performance, partnerships, and team development.

The successful candidate will drive data-driven campaigns, manage budgets, and mentor the marketing team to advance SaaS growth across markets.

Qualifications

• Bachelor's degree in Marketing, Business or related field; MBA an advantage.
• 10+ years of experience in marketing leadership roles, preferably in software/tech/creative industries.
• Proven experience leading growth strategies for SaaS, cloud platforms or digital products.

Responsibilities

• Strategic Marketing Leadership: develop and implement short-term, high-impact marketing strategy aligned with business objectives.
• Brand & Market Positioning: strengthen global brand presence and ensure consistent messaging across channels.
• Product Marketing & GTM Strategy: craft GTM strategies and product positioning for different segments.
• Customer Acquisition & Retention: design data-driven campaigns focused on growth, engagement, and retention.
• Digital & Performance Marketing: oversee SEO, SEM, content, email, affiliate, and paid social campaigns.
• Partnerships & External Collaboration: identify and manage strategic partnerships and agency collaborations.
• Budget & Resource Allocation: manage and optimise the marketing budget for ROI.
• Team Leadership & Knowledge Transfer: mentor the team and establish roadmap for sustainable marketing operations.

Skills

Marketing leadership

Growth hacking

Strategic marketing

Brand management

Cross-functional collaboration

C-level communication

Education

Bachelor's degree in Marketing/Business

MBA

Job description

We are looking for a Marketing Director to drive Pixlr Group's global brand growth and strengthen its competitive positioning in creative technology. This role leads strategic marketing across brand, product marketing, Go-to-Market (GTM), acquisition, retention, digital performance, partnerships, and team development.

The Job:

1. Strategic Marketing Leadership

• Develop and implement a short-term, high-impact marketing strategy aligned with Pixlr Group's business objectives.
• Provide strategic recommendations and insights to executive leadership to support business expansion.
  

2. Brand & Market Positioning

• Strengthen global brand presence and position Pixlr Group as a creative technology leader.
• Ensure consistency in brand messaging across all channels, aligned with the needs of content creators and software users.
  

3. Product Marketing & GTM Strategy

• Collaborate with cross-functional teams to craft go-to-market strategies for new products.
• Define product positioning for different user segments to establish competitive differentiation.
  

4. Customer Acquisition & Retention

• Design and implement data-driven marketing campaigns focused on acquisition, engagement, and retention.
• Utilise performance analytics to optimise campaign ROI and audience targeting.
  

5. Digital & Performance Marketing

• Oversee SEO, SEM, content strategy, email marketing, affiliate marketing, and paid social campaigns.
• Ensure marketing activities support SaaS business growth.
  

6. Partnerships & External Collaboration

• Identify and manage strategic partnerships to extend Pixlr Group's reach.
• Collaborate with external agencies and partners to enhance campaign performance.
  

7. Budget & Resource Allocation

Manage and optimise the marketing budget to support strategic initiatives and maximise ROI.

8. Team Leadership & Knowledge Transfer

• Mentor and support the marketing team to foster a culture of innovation and data-driven decision-making.
• Establish a clear transition roadmap to ensure sustainability of marketing operations.

The Person:

• Bachelor's degree in Marketing, Business, or any related field; MBA or other advanced degrees are an advantage.
• 10+ years of experience in marketing leadership roles, preferably within the software, technology, or creative industries.
• Proven experience in a marketing leadership roles, with success in leading marketing strategies and growth hack for SaaS, cloud-based platforms, or digital products.
• Experience with global brand management, particularly in the creative tech or software industries, is an added advantage.
• Strong leadership and team-building skills, with a focus on collaboration, creativity, and innovation.
• Exceptional interpersonal and communication skills, with the ability to engage cross-functional teams and collaborate with C-level executives.

• Annual Leaves- Additional annual leave will be credited to you on a yearly basis.
• Medical and Insurance Coverages - We have got you covered.
• Subsidies - Enhancing your well-being, we offer optical and dental subsidies
• Opportunities - Above training and guidance, you will have the opportunity to try, to build your confidence and become your best self, and to interact and build a strong relationship.
• Rocking Diversity- Play hard, work harder with people of diverse skill sets and experiences! Challange yourself to step out of your comfort zone, and you'll find yourself growing in way you'd never imagine.