Marketing Director

Hiredly X; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A dynamic opportunity for a marketing lead at a media agency in Kuala Lumpur. The role focuses on developing and executing effective marketing strategies to drive company growth, enhance brand presence, and lead innovative campaigns across various channels. Candidates should have a Bachelor’s degree and a proven track record in senior marketing positions.

Qualifications

• 5+ years in senior marketing roles, or 2+ years as marketing manager.
• Strong leadership skills and multitasking ability in fast-paced environments.
• Fluency in English and Bahasa Malaysia is required; Mandarin is a plus.

Responsibilities

• Lead and execute comprehensive marketing strategies.
• Manage social media content and coordinate community engagement.
• Analyze marketing performance data and provide insights.

Skills

Social Media Marketing

Digital Ads

Brand Development

Project Management

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Mass Communication

Bachelor's Degree in Business

Job description

Client Industry : Media / Creative

Client Location : Kuala Lumpur

The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.

Responsibilities

• Lead and execute comprehensive marketing strategies across online and offline channels.
• Oversee and manage social media content creation, community engagement, and brand storytelling.
• Plan and manage digital advertising campaigns (Meta, Google, TikTok, etc.) with strong performance tracking and reporting.
• Develop and lead user acquisition and retention strategies to grow audience base.
• Drive offline marketing efforts including event planning, partnerships, roadshows, and brand activations.
• Represent the brand in public speaking engagements, client presentations, and cross-functional meetings.
• Negotiate and manage business collaborations, sponsorships, and vendor partnerships.
• Analyze marketing performance data, prepare reports, and provide actionable insights to stakeholders.
• Lead and mentor a team of marketing executives and content creators.
• Collaborate closely with internal departments to ensure alignment in brand messaging and campaign execution.

Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Business, or a related field.
• Minimum 5 years of experience in senior marketing roles, or at least 2 years as a marketing manager.
• Proven expertise in social media marketing, digital ads, offline campaigns, and brand development.
• Strong leadership and project management skills with the ability to multitask in a fast-paced environment.
• Analytical mindset with experience in performance tracking, reporting, and optimizing campaigns based on data.
• Excellent communication and interpersonal skills, with confidence in public speaking and business negotiations.
• Fluent in English and Bahasa Malaysia; Mandarin proficiency is a plus.