Marketing Deployment Manager (Global Travel Retail)

The British American Tobacco Group; Kuala Lumpur; On-site; MYR 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Market Deployment Manager to support global brand strategies and enhance consumer experiences. This role involves overseeing activation efforts, managing budgets, and collaborating with cross-functional teams to ensure operational excellence. The ideal candidate will possess strong project management skills and a marketing background, with a passion for driving results in a dynamic environment. Join a forward-thinking company that values diversity and offers competitive benefits as you contribute to a smokeless future.

Benefits

Competitive bonuses

Online learning

Leadership development

Dynamic environment supporting career growth

Qualifications

• Minimum 5 years in Trade Marketing or related fields.
• Experience with agency management preferred.

Responsibilities

• Drive operational perfection and oversee activation efforts globally.
• Manage budgets to maximize ROI and ensure timely delivery of initiatives.

Skills

Trade Marketing

Project Management

Communication Skills

Financial Skills

Stakeholder Management

Education

Marketing Qualification

Job description

BAT is evolving at a pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

Senior Level:

Experienced Professional

Function:

Marketing

Role Positioning and Objectives

Reports to: Head of Marketing Deployment

Reporting Level: Team Management

Geographic Scope: Global Project Support

Overview of the Role

The Market Deployment Manager supports the Head of Brand Deployment to achieve operational excellence through deploying the Consumer Experience strategy globally. This involves managing the development team, coordinating activation efforts across sales channels, and ensuring execution excellence to support GTR’s strategic growth towards a Smokeless World.

Key Responsibilities

1. Drive operational perfection and oversee activation efforts globally, providing guidance and resolving issues.
2. Manage the deployment and maintenance of POSM and furniture in line with strategy.
3. Coordinate with external and internal suppliers to ensure operational and delivery excellence.
4. Lead the deployment of consumer activations across all channels, ensuring standards are met.
5. Develop and maintain deployment frameworks to enhance speed to market and efficiency.
6. Optimize consumer journey touchpoints for a seamless experience.
7. Manage global and local agencies, evaluate performance, and oversee contracts and budgets.
8. Collaborate with internal teams to align strategies and meet activation goals.
9. Manage budgets to maximize ROI and ensure timely delivery of initiatives.
10. Evaluate activation efficiency through data collection and reporting for continuous improvement.
11. Ensure global brand strategies are activated consistently across markets.

Leadership & Relationships

• Lead, coach, and develop the team.
• Engage effectively with partners including Brand, Finance, Trade, and senior leadership.
• Lead local and remote teams, fostering communication and strategy alignment.
• Build a strong succession pool.

Essential Experience, Skills, and Knowledge

• Marketing qualification.
• Minimum 5 years in Trade Marketing or related fields.
• Experience with agency management preferred.
• Strong project management, communication, and financial skills.
• Ability to multitask and influence stakeholders across geographies.
• Fluent in English; additional languages are a plus.
• Willingness to travel up to 30% globally.

What We Offer

Competitive bonuses, benefits, online learning, leadership development, and a dynamic environment supporting career growth.

Why Join BAT?

Recognized as a Top Employer, we promote inclusion, diversity, and career re-entry programs. We value your unique perspective and support adjustments to enable your success. Learn more about our culture here.