MARKETING DEPARTMENT

TIMES INTERNATIONAL EDUCATION PLT; Alor Merah; On-site; MYR 100,000 - 150,000; Full time

Job summary

An educational institution in Kedah seeks a Marketing Officer to develop and implement strategies promoting TVET programmes. Responsibilities include planning promotional activities, managing marketing materials, and engaging with students. The ideal candidate has a diploma or degree in marketing, at least 2 years of experience in marketing, and proficiency in digital marketing tools. Strong communication skills in English and Bahasa Malaysia are essential.

Qualifications

• Minimum 2 years of relevant experience in marketing, preferably in the education sector.
• Experience in running digital marketing campaigns is an advantage.

Responsibilities

• Develop and implement marketing strategies to promote TVET programmes.
• Plan and coordinate marketing and promotional activities.
• Manage and update marketing materials to ensure alignment with college branding.
• Engage with potential students and stakeholders.
• Collaborate with teams to support recruitment efforts.
• Monitor market trends and competitor activities.
• Independently manage social media platforms and campaigns.
• Prepare and submit reports on marketing activities.
• Represent the college at external events.

Skills

Strong verbal and written communication skills in English and Bahasa Malaysia

Proficient in digital marketing tools and social media platforms

Ability to work independently and as part of a team

Good interpersonal skills

Creative, resourceful, and result-oriented mindset

Basic knowledge of graphic design and content creation

Education

Diploma or Degree in Marketing, Communications, Business, or related discipline

Job description

Develop and implement marketing strategies to promote TVET programmes to prospective students.

Plan and coordinate marketing and promotional activities, including education fairs, open days, roadshows, and digital campaigns.

Manage and update marketing materials such as brochures, presentations, and digital content ensuring alignment with college branding.

Engage with potential students, parents, and stakeholders to provide information and support related to courses and enrolment procedures.

Collaborate with academic and administrative teams to support recruitment and outreach efforts.

Monitor and analyze market trends and competitor activities to optimize marketing strategies.

Independently manage social media platforms and digital marketing campaigns to enhance the college’s online presence.

Prepare and submit regular reports on marketing activities and outcomes to management.

Attend and represent the college at various external events to boost student recruitment.

Job Specification

Academic Qualification:

• Diploma or Degree in Marketing, Communications, Business, or related discipline.
• Candidates without a diploma but possessing strong marketing skills and relevant experience are also encouraged to apply

Experience:

• Minimum 2 years of relevant experience in marketing, preferably in the education sector or TVET institutions.
• Experience in running digital marketing campaigns is an advantage.

Skills and Competencies:

• Strong verbal and written communication skills in English and Bahasa Malaysia.
• Proficient in digital marketing tools and social media platforms.
• Ability to work independently and as part of a team.
• Good interpersonal skills with an ability to engage effectively with students, parents, and stakeholders.
• Creative, resourceful, and result-oriented mindset.
• Basic knowledge of graphic design and content creation is an advantage.
• Willingness to travel for events and recruitment activities as needed.

Application Questions

• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years\' experience do you have as a Marketing Role?
• How many years of digital marketing experience do you have?
• How many years of graphic design experience do you have?
• Are you willing to travel for this role when required?
• Which of the following Microsoft Office products are you experienced with?