Marketing Content Strategist

EasyStore; Puchong; On-site; MYR 30,000 - 60,000; Full time

Job summary

An innovative company is seeking a Marketing Content Strategist to create compelling content that bridges the gap between product and market. This role involves developing strategies for product updates, supporting marketing campaigns, and collaborating across teams to enhance customer understanding. With a focus on content performance, you'll analyze insights to continually improve engagement. If you're a creative self-starter with a passion for storytelling and a knack for translating technical concepts into engaging content, this opportunity is perfect for you.

Qualifications

• 2+ years in content marketing or product marketing, preferably in SaaS or ecommerce.
• Strong writing and storytelling skills for various content formats.

Responsibilities

• Develop and implement content strategies for product updates and marketing campaigns.
• Track content performance and iterate based on insights to improve engagement.

Skills

Content Marketing

Storytelling

Editorial Skills

Project Management

Collaboration

Communication

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

HubSpot

Job description

As a Marketing Content Strategist at EasyStore, your mission is to bridge the gap between our product and the market. You’ll play a critical role in communicating the value of our unified commerce solution through clear, strategic, and engaging content. This role sits at the intersection of marketing, product, and sales — ideal for someone who thrives in a collaborative and fast-paced environment. From launching new features to driving adoption and supporting campaigns, your content will help merchants understand, trust, and choose EasyStore.

Role Responsibilities

Product Content Strategy & Execution

• Develop and implement content strategies for product updates, new features, and marketing campaigns.
• Translate technical product capabilities into clear, benefit-driven messaging.
• Create product-focused content like landing pages, guides, UI explainer videos, use case articles, and tutorials.
  
  

Lead Generation & Campaign Support

• Work with the marketing teams to support Go-To-Market (GTM) plans through messaging, storytelling, and enablement content.
• Partner with customer success teams to produce relevant content for nurturing and conversion.
• Collaborate with the growth and performance teams to drive organic traffic and generate quality leads.
• Support seminars, events, and webinars by developing strategic content assets like presentations, email flows, and promo materials.
  
  

Performance & Optimization

• Track and analyze content performance using tools like Google Analytics, Hub Spot.
• Iterate based on insights and feedback to continually improve content impact and engagement.
  
  

,

• Experience: 2+ years in content marketing, product marketing, or a similar role, preferably within SaaS, ecommerce, or tech industries.
• Content Skills: Strong writing, storytelling, and editorial skills with the ability to adapt messaging for different formats (landing pages, articles, video scripts, sales decks).
• Product Understanding: Ability to quickly grasp technical concepts and translate them into simple, compelling content for business owners and retailers.
• Collaboration: Comfortable working cross-functionally with product managers, designers, and customer success teams.
• Project Management: Strong organizational skills to manage multiple projects and meet deadlines.
• Communication: Excellent written and verbal communication skills in English. (Mandarin/Malay proficiency is a bonus to support nationwide marketing.)
• Creativity and Initiative: A self-starter who can propose new content ideas and is not afraid to experiment to achieve better results.
  
  

Bonus

• Experience with video content creation or storyboarding.
• Familiarity with ecommerce, retail technology, or customer experience strategies.
  
  

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-easystore-job-marketing-content-strategist-0]