Marketing Content Manager – Bristol

Blue Legal; George Town; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A leading regional law firm is seeking a Marketing Communications Manager to drive marketing content strategy and shape the brand’s narrative. The role requires previous experience in content management, collaboration with teams, and a degree in marketing or communications. Successful candidates will have a proven track record in developing and implementing strategic content plans in a professional services environment.

Qualifications

• Experience in a professional services environment.
• Proven ability to create and implement marketing strategies.
• Experience with digital channels is essential.

Responsibilities

• Develop marketing content strategy.
• Manage marketing content calendar.
• Analyze and improve content quality.
• Collaborate with BD and legal teams.

Skills

Content management experience

Strategic content planning

Digital content development

Relationship building with suppliers

Education

Degree in marketing or communications

Job description

Location: South West
Salary: Market Rate
Salary band: Market Rate
Contract type: Permanent
Date posted: 29/08/2023

Join one of the UK’s leading regional law firms as a Marketing Communications Manager in their Bristol or Leeds offices. Reporting to the Senior Marketing Communications Manager, you will play a vital role in driving the marketing content strategy and shaping the brand’s narrative. Working closely with Partners and Marketing & BD colleagues, you’ll be at the forefront of creating and delivering engaging content for their target audience.

The Responsibilities:

• Responsible for the development of the marketing content strategy including delivery and reporting.
• Take lead on the marketing content calendar, ensuring the consistent delivery of high-quality written, video, audio and graphical content across the firm’s channels.
• Collaboration with the BD and legal teams to plan marketing content strategies and campaigns, for national markets, legal services, and alternative services.
• Utilising marketing data to analyse and improve marketing content quality and effectiveness.
• Contributing to the improvement and promotion of the corporate and employer brand presence.
• Line management of the Senior Digital Marketing Executive and supporting with digital channels including the website, social media, and email marketing content.
• Developing relationships with external suppliers of marketing content, such as brand agencies, copywriters, video/audio producers, and similar partners.

The Candidate:

• Previous content management experience in a similar role (preferably in a professional services environment).
• Proven track record of developing and implementing strategic content plans.
• Experienced in developing and editing content for digital channels (website, email marketing, social media channels).
• Qualified – Educated to degree level or possess relevant marketing/communications experience.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

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