Marketing Communications, Senior Executive

Watson's Personal Care Stores; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

Watson's Personal Care Stores seeks a Marketing Communications Senior Executive responsible for developing and executing communication strategies that promote brand and marketing objectives. The ideal candidate will have strong media planning experience, a relevant degree, and the ability to manage effective marketing campaigns in a dynamic retail environment.

Qualifications

• 4–5 years of experience in media planning or related fields.
• Strong understanding of strategic media planning and campaign execution.
• Retail knowledge is an advantage.

Responsibilities

• Create and implement integrated marketing communication strategies.
• Plan and execute marketing campaigns across multiple channels.
• Monitor campaign performance to ensure objectives are met.

Skills

Media Planning

Campaign Planning

Marketing Communications

Time Management

Education

Bachelor’s degree in Business, Marketing, Media/PR, or related fields

Job description

Marketing Communications, Senior Executive

This role is responsible for developing and executing strategic communication plans that promote the brand, products, or services by Watsons. This role involves managing internal and external communications, overseeing content creation, and ensuring consistency in messaging across all channels.

RESPONSIBILITIES:

1. Create and implement integrated marketing communication strategies.
2. Plan and execute marketing campaigns across multiple channels such as in-store touchpoints, digital platforms, social media, and KOL management.
3. Collaborate with creative teams, media agencies, and vendors through campaign planning and execution to meet campaign objectives.
4. Monitor campaign performance to ensure all objectives are met; track and report on communication effectiveness.
5. Stay updated on the latest market and media trends and identify opportunities to incorporate them into Watsons' business strategies.
6. Ensure timely monthly reporting of all post-campaign performance metrics.

REQUIREMENTS:

• Bachelor’s degree (or equivalent) in Business, Marketing, Media/PR, or related fields.
• At least 4–5 years of experience in media planning or related fields.
• Strong understanding of strategic media planning, campaign planning, and marketing communications.
• Retail knowledge is an advantage.
• Ability to manage campaigns effectively with minimal supervision, demonstrating strong time management and results-driven mindset for timely and impactful execution.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following qualifications do you have?
• How many years of experience do you have as a Marketing Communications Executive?

About Watsons Malaysia

Watsons Malaysia is the leading health and beauty retailer with over 700 stores nationwide, committed to inspiring customers to enjoy life to the fullest and setting standards in health, wellness, and beauty markets. Recognized with the Platinum Award for Best in Retail Category 2023 by Putra Brands Award, voted by Malaysian consumers.