Marketing Communications Manager

Kuala Lumpur Kepong Berhad; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company in retail is seeking a Marketing Communications Manager who will be responsible for promoting brand awareness, driving footfall to stores, and enhancing customer engagement. The ideal candidate will execute creative campaigns, manage marketing budgets, and coordinate various marketing activities to support sales targets.

Qualifications

• Minimum 5 years of experience in retail marketing communications.
• Strong knowledge of digital marketing trends.
• Excellent writing, editing, and project management skills.

Responsibilities

• Plan and execute marketing communications strategies to drive store traffic and sales.
• Manage seasonal campaigns and promotional activities across digital and print media.
• Monitor and analyse campaign performance to optimize ROI.

Skills

Digital marketing

Project management

Content creation

Communication skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Job description

Responsible for promoting brand awareness, driving footfall to stores, and enhancing customer engagement across all communication channels. The role focuses on developing creative campaigns that support sales targets, promotions, and loyalty initiatives.

Key Responsibilities:

• Plan and execute marketing communications strategies to drive store traffic and sales.

• Manage seasonal campaigns, product launches, and promotional activities across digital, print,

and social media.

• Coordinate in-store marketing materials (e.g., signage, posters, flyers) and visual merchandising communication.

• Develop engaging content for websites, social media, email newsletters, and SMS marketing.

• Liaise with external agencies, media, and partners for advertising and PR campaigns.

• Organize and promote in-store events, product activations, and brand collaborations.

• Monitor and analyse campaign performance to optimize ROI.

• Ensure brand consistency across all customer touchpoints.

• Manage marketing budgets related to communications and advertising.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Minimum 5 years of experience in retail marketing communications.

• Strong knowledge of digital marketing trends (e.g., social media, influencer marketing, CRM campaigns).

• Excellent writing, editing, and project management skills.

• Experience working in a fast-paced, sales-driven retail environment.