Marketing Communications Manager

PARKROYAL Langkawi Resort; George Town; On-site; MYR 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Assistant Manager for Client Brand Marketing. This role involves strategizing marketing communications to elevate the hotel’s brand image and profitability. The ideal candidate will possess excellent communication and organisational skills, with a strong ability to manage projects and foster teamwork. You will develop integrated marketing plans, manage media relations, and collaborate with various departments to achieve business objectives. If you are passionate about hospitality and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• Strong communication skills to effectively create messaging for audiences.
• Excellent organisational and project management skills are essential.

Responsibilities

• Develop and manage media networks to enhance brand image and awareness.
• Act as the spokesperson for the hotel, responding to media inquiries.
• Plan and oversee the department’s budget and manage community relations.

Skills

Organisational skills

Project management

Strategic capabilities

Creative skills

Communication skills

Analytical skills

Teamwork

Job description

Position Summary

This person is responsible for strategizing marketing communications plans and objectives to create a favourable market positioning for the hotel in line with the brand’s image. It involves promoting and maintaining good communications to enhance the prestigious image of the hotel and, by doing so, contributing to the profitability of the hotel. Responsibilities include, but are not limited to, achieving KPIs, implementing programs, and demonstrating measurable returns on communication programs.

The Role

Competencies

• Excellent organisational and project management skills.
• Strong strategic capabilities combined with creative tactical skills.
• Excellent communication skills (both written and oral) to effectively create appropriate positioning and messaging to targeted audiences.
• Analytical and mature with an attention to detail.
• Positive attitude with a genuine interest in fostering teamwork among associates in supporting roles.

Talent Profile

Primary Responsibilities

• Develop and manage a good local and international media network and strategies to enhance the brand image, heighten brand awareness, and work towards specific measurable KPIs. Maintain effective communication with major media representatives.
• Act as the official spokesperson for the hotel when appropriate, responding to all media inquiries. Serve as the key media contact for crisis or issues management and maintain the crisis manual. Plan and organise media training and crisis management training for the Executive Committee.
• Develop integrated marketing communications plans, including determining communication objectives, developing strategic initiatives, and crafting messages aligned with the hotel’s mission and objectives.
• Develop advertising plans with business objectives in mind, including selecting and developing appropriate messages for respective business segments.
• Collaborate with other departments to conceptualise and develop branding and tactical campaigns to achieve business objectives.
• Manage and maintain an international media liaison programme to enhance the hotel’s global branding awareness.
• Represent the hotel in press events and trips organised by regional PR offices, or linked to relevant partners and trade shows.
• Plan and oversee the department’s budget, including monthly forecasting and accruals of expenses.
• Engage with stakeholders, including owners, management companies, advertising agencies, media, clients, government offices, competitors, and community organisations, to propose and negotiate collaboration opportunities and manage community or government relations programs.
• Oversee image library maintenance, ensuring photography standards align with corporate guidelines.
• Supervise the development of hotel collateral, ensuring adherence to brand identity standards.
• Supervise, train, guide, and mentor the department’s staff.

Tahap senioriti

• Bidang tugas

  Pemasaran, Jualan

• Industri

  Hospitaliti

Assistant Manager, Client Brand Marketing (Sales) - Based in Penang