Marketing Communications Manager

Anantara Hotels & Resorts; Desaru; On-site; MYR 180,000 - 300,000; Full time

Job summary

Anantara Desaru Coast Resort & Villas, part of Anantara Hotels & Resorts, seeks an accomplished marketing leader to drive brand strategy and revenue growth. You will shape multi-channel campaigns, oversee communications, and guide PR efforts for one of our luxury properties.

The role requires steering cross-functional teams to deliver distinctive guest experiences. Based at Anantara Desaru Coast, you will collaborate with regional and global colleagues to ensure local relevance while maintaining

Qualifications

• Proven track record in luxury/hospitality branding.
• Strong leadership and budget management skills.
• Experience coordinating with regional/global teams.

Responsibilities

• Lead the development and execution of marketing strategies across channels.
• Oversee brand communications for consistency in messaging and positioning.
• Develop campaigns to promote luxury offerings and experiences.
• Collaborate with regional and global teams to adapt initiatives locally.
• Manage public relations, media, and influencer relationships.
• Lead and develop a high-performing marketing team.
• Monitor market trends and competitor activity to inform decisions.
• Oversee budget planning and performance reporting.
• Build relationships with external agencies and partners.

Skills

Marketing strategy

Brand management

Team leadership

Education

Bachelor’s degree in Marketing/Business

Tools

CRM systems

Digital marketing tools

Job description

Job Location: Anantara Desaru Coast Resort & Villas
Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.
Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

• Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth across all channels.
• Oversee and manage the brand’s communications, ensuring consistency in messaging and positioning across all digital, print, and media platforms.
• Develop creative campaigns and initiatives to promote Anantara Desaru Coast's luxury offerings, services, and unique experiences, focusing on key target markets.
• Collaborate with regional and global teams to align marketing activities and leverage global initiatives while adapting them for local relevance.
• Manage public relations efforts, working with media outlets, influencers, and key industry stakeholders to enhance brand reputation and visibility.
• Lead and develop a high-performing team of marketing and communications professionals.
• Monitor and analyze market trends, competitor activities, and customer feedback to inform strategic decisions and ensure Anantara remains a leader in the luxury hotel sector.
• Oversee budget planning, allocation, and performance reporting for all marketing and communications activities.
• Build and maintain strong relationships with external agencies, partners, and vendors to ensure the successful execution of marketing initiatives.