Marketing & Communication Manager

Synergy Xyz; Puchong; On-site; MYR 150,000 - 200,000; Full time

Job summary

Une agence de marketing créatif axée sur l'IA recherche un responsable Marketing & Communication expérimenté pour diriger des stratégies visant à renforcer la marque. Vous serez en charge de la recherche de marché, de la gestion d'équipe et de l'exécution de campagnes marketing à travers plusieurs plateformes.

Qualifications

• Expérience avérée en branding et marketing, idéalement dans les industries de l'IA ou du marketing créatif.
• Capacité à collaborer avec les parties prenantes pour aligner les stratégies de marketing avec la croissance de l'entreprise.
• Compétences solides en communication, négociation et établissement de relations.

Responsibilities

• Développer et exécuter des stratégies marketing et des activités de communication.
• Gérer la recherche de marché, le budget des campagnes et la création de contenu.
• Présenter les résultats de la recherche de marché et suivre la performance des campagnes.

Skills

Branding

Market Research

Team Management

Communication

Collaboration

Job description

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We are an AI-driven creative marketing agency that fuses advanced technology with innovative marketing strategies. Operating in a fast-paced environment, we excel in data-driven insights and creativity to deliver impactful solutions. We are looking for an experienced Marketing & Communication with strong branding background to develop and implement strategies that drive the company's brand and growth.

Overview:

As a Marketing & Communication Manager, you will lead the planning, development, and execution of marketing strategies and activities. Your role will involve comprehensive market research and analysis, campaign budgeting, and working closely with cross-department teams to ensure seamless execution. You will oversee content creation, manage online and offline channels, and develop marketing collateral that aligns with the company’s brand identity. Your responsibilities will also include monitoring marketing campaigns, managing leads, and reporting performance metrics to ensure the achievement of KPIs.

Key Responsibilities:

Development

• Develop branding/marketing strategy, market positioning, and activities. Explore marketing award opportunities.

Market Research & Analysis

• Lead market research (surveys, focus groups, industry reports). Analyze competitors and market.
• Develop marketing strategy, plan online/offline campaigns, manage budget, collaborate with Content Team, create brandbook and collateral, and mitigate marketing risks.
• Distribute marketing content across platforms and regularly refresh content and messaging.

Execution

• Execute marketing activities across teams.
• Manage online ((social media, website, SEO, PR, email/CRM)) and offline (ATL materials, events) marketing, influencer engagement, campaign launches, customer leads, and database.

Team Management

• Develop department services and team. Hire and manage talent, develop KPIs, guide and support the team.

Reporting

• Present market research findings, track campaign performance, and prepare monthly reports.

To be successful in this role, you will need to have:

• Proven experience in branding and marketing, ideally in AI, marketing, tech, or creative marketing industries.
• Expertise in using ATL, BTL and PR Marketing.
• Strong ability to collaborate with stakeholders to align marketing and branding strategies with company growth.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong communication, negotiation, and relationship-building skills.
• Preferred:
• Experience in AI-based creative marketing or related sectors.
• Proven ability to adapt to high-growth, fast-changing business environments.
• Strong in branding and marketing background with proven outcome/ portfolio.

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Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a Marketing and Communications Manager? How many years' experience do you have in market research? Do you have experience with Search Engine Optimisation (SEO)? How many years' experience do you have as a manager / team lead?

Advertising, Arts & Media 51-100 employees

Synergy XYZ Marketing, based in Selangor, Malaysia, specializes in innovative development

and web design, offering services in SEM, SEO, social media management, and mobile app

development. In today's business landscape, digital marketing is crucial for progress. We assist

in fostering growth, engaging customers, and building brand recognition. Our solutions empower

you to achieve your goals in this ever-evolving tech-driven era.

Synergy XYZ Marketing, based in Selangor, Malaysia, specializes in innovative development

and web design, offering services in SEM, SEO, social media management, and mobile app

development. In today's business landscape, digital marketing is crucial for progress. We assist

in fostering growth, engaging customers, and building brand recognition. Our solutions empower

you to achieve your goals in this ever-evolving tech-driven era.

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What can I earn as a Marketing and Communications Manager