Develop and execute Mega campaigns, Category campaigns and Initiative campaigns.
Assist in full cycle campaign project management; hands on execution, monitoring and reporting.
Identify key trends and campaign mechanics that drive traffic and sales conversion on Shopee platforms.
Collaborate and coordinate across multiple teams, including Business Development, Operations and cross-functional Marketing teams to ensure smooth and timely execution of campaigns.
Real-time monitoring of campaign performance through various metrics and analysis, identifying gaps and innovating to improve subsequent campaign performance.