Marketing Campaign Assistant Manager

Atome; Kuala Lumpur; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead innovative campaigns across various platforms. In this role, you will manage the complete marketing campaign lifecycle, collaborating with diverse teams to ensure alignment and success. Your analytical skills will be crucial in monitoring performance metrics and proposing strategies for continuous improvement. This is an exciting opportunity to contribute to a fast-growing fintech company that values innovation and collaboration, offering you the chance to make a significant impact in the digital marketing space.

Qualifications

• 3+ years of experience in marketing or campaign management roles.
• Strong analytical and project coordination skills are essential.

Responsibilities

• Manage end-to-end planning and execution of marketing campaigns.
• Monitor campaign performance and propose optimization strategies.

Skills

Marketing

Campaign Management

Stakeholder Management

Analytical Skills

Project Coordination

Education

Degree in Marketing

Degree in Business Studies

Degree in Management

Job description

About Atome Financial

Headquartered in Singapore, Atome Financial is building a world-class tech enabled financial services platform that is the best companion of our customers' lifetime. As a part of the Advance Intelligence Group, a Series D fintech unicorn and ranked Top 10 on LinkedIn’s 2023 Top Singapore StartUps list with over 1,400+ staff worldwide, we are united by a shared vision and purpose: to Advance with Intelligence for a Better Life--for our customers, colleagues and communities.

Atome Financial operates in 5 ASEAN markets (Singapore, Malaysia, Indonesia, Philippines, and Thailand). We have 3 key products:

1. Atome BNPL: A leading buy now pay later brand in ASEAN and partners over thousands of online and offline brands.
2. Atome Card: A paylater anywhere card.
3. Kredit Pintar: A leading Indonesia digital lending app, regulated and supervised by Indonesia's Financial Services Authority (OJK).

Our culture is built on values that are core to who we are and what we stand for:

1. We foster an INNOVATION mindset.
2. We achieve results with EFFICIENCY and excellence.
3. We take pride in the QUALITY of our work.
4. We uphold INTEGRITY in all we do.
5. We embrace COLLABORATION to work across business lines and borders.

Responsibilities

1. Manage the end-to-end planning, creative development, and execution of marketing campaigns, including platform and category-specific campaigns.
2. Support and coordinate with a growing team of campaign marketers, providing guidance and ensuring alignment while encouraging a collaborative atmosphere.
3. Collaborate with internal teams and external partners, such as key account managers, business intelligence, social media, PR, partnerships, and graphic designers, to create and optimize campaigns.
4. Monitor and analyze campaign performance, focusing on key metrics like order volume, GMV targets, and customer acquisition costs.
5. Continuously propose strategies for campaign optimization, including innovative ideas, partnerships, and activations to enhance campaign results.
6. Stay informed on the latest trends in e-commerce, digital marketing, social media, and industry developments, leveraging these insights to refine and improve campaigns.

Requirements

1. A minimum of 3 years of experience in marketing, campaign management, or partnership roles.
2. A degree in Marketing, Business Studies, Management, or a related field.
3. A strong growth mindset with the ability to drive business forward.
4. Exceptional stakeholder management and project coordination skills.
5. Capable of handling multiple tasks, managing expectations, and working with internal teams (e.g., graphic designers, key account managers) under tight deadlines and high pressure.
6. Self-driven and proactive, with a passion for tackling challenges and taking ownership of responsibilities.
7. Strong analytical skills and a structured approach to problem-solving.
8. Comfortable with critical thinking, hands-on execution, and delivering solutions.