Marketing & Business Development Manager

SC Mummy; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in luxury goods is seeking a Marketing & Business Development Manager to oversee comprehensive marketing strategies and digital campaigns. The ideal candidate will have a strong background in branding, campaign management, and a proven track record within the luxury or fashion sectors. This role offers a competitive salary and various perks including bonuses and staff discounts.

Benefits

Competitive salary + performance-based bonus + commission

EPF, SOCSO, and EIS contributions

Paid annual leave, medical leave, and public holidays

Annual bonus and salary increment based on KPIs

Staff discounts on company products

Annual company trip & team building activities

Qualifications

• Minimum 3–5 years of experience in a marketing leadership role, preferably in luxury, fashion, or retail.
• Strong knowledge of digital marketing and performance marketing.
• Excellent communication skills in English; Mandarin is an added advantage.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness.
• Plan and manage integrated marketing campaigns across digital channels.
• Oversee marketing budget planning and ensure materials meet brand standards.

Skills

Digital Marketing

Brand Management

Performance Marketing

Communication

Copywriting

Strategic Thinking

Commercial Acumen

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Mass Communications

Bachelor's Degree in Business

Tools

Meta Ads Manager

Google Ads

Google Analytics

Marketing Automation Tools

CRM Systems

eCommerce Platforms

Job description

Marketing & Business Development Manager

Develop and implement comprehensive marketing strategies to increase brand awareness, customer acquisition, and revenue growth

Create and manage marketing plans for both our luxury bag distribution business and upcoming in-house brand

Lead branding efforts for both current multi-brand business and the upcoming in-house luxury label

Define brand positioning, visual identity, and messaging aligned with the luxury segment

Digital Marketing & Campaign Execution

Plan and manage integrated marketing campaigns across digital channels (social media, email, paid media, SEO/SEM)

Oversee day-to-day content planning, creation, and publishing across Instagram, Facebook, TikTok, and emerging platforms

Manage influencer marketing, collaborations, and paid partnerships

Conduct market research to identify trends, customer preferences, and competitor activity

Analyze campaign data, generate performance reports, and provide actionable recommendations for optimization

Build and maintain customer personas and journeys to support targeted marketing efforts

Product Launch & Merchandising Support

Develop go-to-market plans and promotional strategies for new product drops and seasonal collections

Coordinate with sales and operations teams on campaign alignment and in-store/online experience

Manage product storytelling, photography, and visual merchandising guidelines

Lead internal marketing team and coordinate with creative agencies, freelancers, and media partners

Oversee marketing budget planning, spending, and ROI tracking

Ensure all marketing materials meet brand and quality standards

Requirements:

Bachelor's Degree in Marketing, Mass Communications, Business, or a related field

Minimum 3–5 years of experience in a marketing leadership role, preferably within luxury, fashion, or retail industries

Strong knowledge of digital marketing, brand management, and performance marketing

Excellent communication and copywriting skills in English; Mandarin is an added advantage

Strategic thinker with creativity, attention to detail, and strong commercial acumen

Proficient in tools like Meta Ads Manager, Google Ads, Google Analytics, and marketing automation platforms

Experience with CRM systems, and eCommerce platforms is a plus

Competitive salary + performance-based bonus + commission

EPF, SOCSO, and EIS contributions

Paid annual leave, medical leave, and public holidays

Annual bonus and salary increment based on KPIs

Staff discounts on company products

Annual company trip & team building activities

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Registration No. 201901007195 (1316522-D)

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a Business Development and Marketing Manager? Which of the following languages are you fluent in? How would you rate your English language skills? How much notice are you required to give your current employer? Which of the following Microsoft Office products are you experienced with?

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