Marketing Brand & Communications, Senior Associate (Social Media & Content)

Boost; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading digital bank is seeking a Marketing Brand & Communications Senior Associate to enhance brand presence and engage audiences through innovative social media strategies. This role encompasses strategy development, content creation, and campaign management, demanding creativity, analytical skills, and industry knowledge.

Qualifications

• 3-5 years of experience in social media marketing, preferably in the financial sector.
• Strong analytical skills with experience in social media analytics tools.
• Proficiency in English & Bahasa Malaysia.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Oversee the creation of engaging high-quality content for social media.
• Monitor social media performance and provide actionable insights.

Skills

Strategic thinking

Detail Oriented

Analytical

Written and verbal communication skills

Creative Thinking

Leadership/ Project Management Skills

Independence & Problem-Solving Skills

Customer Oriented

Education

Bachelor's degree in marketing, Communications, Business, or related field

Tools

Google Analytics

Talkwalker

Job description

About the job

We are seeking a skilled and experienced Marketing Brand & Communications Senior Associate to drive an effective & innovative social media strategy and execute creative content specifically for Boost Digital Bank. This role is critical in enhancing our brand presence, social engagement, product awareness & education, and supporting our business objectives through effective social media campaigns & content. The ideal candidate should have a track record in social media management, an understanding of the financial industry, and a keen eye on market & social platform trends.

Key Responsibilities:

• Strategy Development: Develop and execute comprehensive social media strategies aligned with our brand’s goals, market trends, and target audience within approved budget.
• Content Creation: Oversee the creation of engaging, high-quality content tailored to various social media platforms, ensuring consistency with brand voice and messaging.
• Campaign Management: Plan, implement, and manage social media campaigns to drive brand awareness, product education, financial literacy, customer acquisition, and engagement.
• Analytics and Reporting: Monitor social media performance using analytics tools, track key metrics, and provide regular reports with actionable insights to optimize strategy and campaigns to key stakeholders.
• Community Engagement: Foster a positive online community by actively engaging with followers, addressing inquiries, and managing online reputation.
• Collaboration: Work closely with cross-functional teams including marketing, PR, and customer service to ensure cohesive messaging and alignment with broader marketing efforts.
• Market Trends: Stay updated on the latest social media trends, marketing innovations, competitor movement and industry best practices to keep our strategies cutting-edge and effective.
• Compliance: Ensure all social media activities comply with industry regulations, legal requirements, and internal policies, particularly related to financial services.

Qualifications:

• Education: Bachelor’s degree in marketing, Communications, Business, or a related field. Advanced degrees or certifications related to social media & digital marketing are a plus.
• Experience: Minimum of 3-5 years of experience in social media marketing, with a focus on the financial sector or digital banking preferred.

Skills:

• Strategic thinking – to develop plans based on industry’s best practice, aligned with business strategy, goals and priorities. Ability to pivot and re-strategize when needed.
• Detail Oriented – keen eye for brand to ensure brand guidelines & tonality are adhered.
• Analytical - Strong analytical skills with experience using social media analytics tools & platforms (e.g., Google Analytics, Talkwalker, etc.)
• Written and verbal communication skills – Excellence in English & Bahasa Malaysia with a knack for crafting compelling and persuasive content.
• Creative Thinking – to craft unique marketing campaigns or strategies that are buzz-worthy or award-worthy for a long-lasting impression.
• Leadership/ Project Management Skills – to manage internal and external stakeholders’ expectations and collaborate (within or across departments) to produce quality work promptly.
• Independence & Problem-Solving Skills – to be able to identify challenges and be resourceful to problem-solve them with collaborative discussions and minimal escalations
• Customer Oriented – Passion to put customers first in building communications related to products and features.