Marketing Brand & Communications, Senior Associate

Boost Bank; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital bank in Malaysia seeks a Marketing Brand & Communications Senior Associate. This role is essential for enhancing brand presence and executing innovative social media strategies. The candidate will be responsible for engaging content creation and analytics to support business objectives, requiring substantial experience in the financial sector.

Qualifications

• 3-5 years of experience in digital or social media marketing.
• Experience dealing with marketing agencies is a plus.
• Intermediate skills in MS Office programs required.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Manage social media campaigns to drive brand awareness.
• Monitor performance using analytics tools and provide reports.

Skills

Social media management

Analytical skills

Written communication

Creativity

Customer orientation

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google Analytics

SQL

Tableau

Job description

We are seeking a skilled and experienced Marketing Brand & Communications Senior Associate to drive an effective & innovative social media strategy and execute creative content specifically for Boost Digital Bank. This role is critical in enhancing our brand presence, social engagement, product awareness & education, and supporting our business objectives through effective social media campaigns & content. The ideal candidate should have a track record in social media management, an understanding of the financial industry, and a keen eye on market & social platform trends.

SCOPE & AUTHORITY

1. Strategy Development: Develop and execute comprehensive social media strategies aligned with our brand’s goals, market trends, and target audience within approved budget.
2. Content Creation: Oversee the creation of engaging, high-quality content tailored to various social media platforms, ensuring consistency with brand voice and messaging.
3. Campaign Management: Plan, implement, and manage social media campaigns to drive brand awareness, product education, financial literacy, customer acquisition, and engagement.
4. Analytics and Reporting: Monitor social media performance using analytics tools, track key metrics, and provide regular reports with actionable insights to optimize strategy and campaigns to key stakeholders.
5. Community Engagement: Foster a positive online community by actively engaging with followers, addressing inquiries, and managing online reputation.
6. Collaboration: Work closely with cross-functional teams including marketing, PR, and customer service to ensure cohesive messaging and alignment with broader marketing efforts.
7. Market Trends: Stay updated on the latest social media trends, marketing innovations, competitor movement and industry best practices to keep our strategies cutting-edge and effective.
8. Compliance: Ensure all social media activities comply with industry regulations, legal requirements, and internal policies, particularly related to financial services.

The role may from time-to-time include tasks which are not listed above.

KEY RESULT AREAS

1. Brand Health metrics
2. Customer Acquisition
3. Product and Feature Adoption

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or a related field. Advanced degrees or certifications related to social media & digital marketing are a plus.

EXPERIENCE

• Minimum of 3-5 years of experience in digital or social media marketing, with a focus on the financial sector or digital banking preferred.
• Have experience in dealing with marketing agencies and teams
• Experience / understanding of online e-commerce engineering environments and solutions.
• Experience / understanding of business environments and solutions would be an advantage.
• Strong written and oral communication skills.
• Intermediate user of MS Office programs. (Excel, Powerpoint and Word)
• Familiarity with project management software and/or analytical tools such as SQL or Tableau would be an added advantage.
• Ability to cooperate and engage with a wide variety of resources, including upper management and stakeholders, clients, and other departments.
• Can conform to shifting priorities, demands and timelines through analytical and problem solving capabilities.
• Ability to remain positive and encouraging during stressful situations.

ATTRIBUTES

• Strategic thinking – to develop plans based on industry’s best practice, aligned with business strategy, goals and priorities. Ability to pivot and re-strategize when needed.
• Detail Oriented – keen eye for brand to ensure brand guidelines & tonality are adhered.
• Analytical - Strong analytical skills with experience using social media analytics tools & platforms (e.g., Google Analytics, Talkwalker, etc).
• Written and verbal communication skills – Excellence in English & Bahasa Malaysia with a knack for crafting compelling and persuasive content.
• Creative Thinking – to craft unique marketing campaigns or strategy that are buzz worthy or award-worthy for a long-lasting impression.
• Leadership/ Project Management Skills – to manage internal and external stakeholders’ expectations and collaborate (within or across departments) to produce quality work in a timely manner.
• Independence & Problem Solving Skills – to be able to identify challenges and be resourceful to problem solve them with collaborative discussions and minimal escalations
• Customer Oriented – Passion to put customers first in building communications related to product and features.