Marketing Associate (Content & KOL/KOC Strategy)

Bjak Sdn Bhd; Selangor; On-site; MYR 45,000 - 60,000; Full time

Job summary

A fast-growing financial tech company in Malaysia is seeking a Marketing Associate to enhance their brand through influencer marketing. The ideal candidate will manage influencer relationships and create impactful content across social media platforms. The position offers high responsibility and opportunities for career growth in a collaborative team environment.

Benefits

Above-market remuneration

Fast-track career growth

Collaborative team culture

Qualifications

• 2-4 years of experience in influencer marketing or social media campaigns.
• Proven ability to manage results-focused influencer collaborations.
• Strong understanding of digital content trends.

Responsibilities

• Drive influencer marketing, sourcing KOL/KOCs aligned with brand goals.
• Analyze influencer performance and optimize for engagement and ROI.
• Adapt content trends into campaigns for freshness and relevance.

Skills

Influencer marketing expertise

Relationship building

Content analysis

Data-driven execution

Job description

Overview

Find the Voices That Build the Brand

At BJAK, we believe every great product starts with the right story. We're looking for a Marketing Associate (Content & KOL/KOC Strategy) to help us amplify our brand voice and connect with millions of people through authentic, engaging content.

In this role, you'll take ownership of the end-to-end influencer marketing process - from identifying the right KOL/KOCs to building strong relationships, ideating impactful content, and measuring performance. The stories you help create and scale will directly shape how fast and how far we grow.

What You'll Do

• Be the driver of influencer marketing - sourcing, evaluating, and onboarding KOL/KOCs who align with BJAK's brand and objectives.
• Build and nurture strong, long-term relationships with influencers to ensure creative, impactful collaborations.
• Plan, brainstorm, and brief influencers on content ideas that drive awareness, educate audiences, and promote BJAK's key campaigns.
• Review and select influencer-generated content weekly for distribution on BJAK's social media channels.
• Analyze influencer campaign performance, report results, and optimize for engagement and ROI.
• Stay on top of content trends and platform updates, adapting them into BJAK's campaigns to keep content fresh and relevant.
• Ensure all influencer-led content is delivered on time, at high quality, and in line with compliance standards.

What We're Looking For

• You see influencer marketing as a craft - not just paid posts, but storytelling that builds trust and brand love.
• You're energized by fast-moving social platforms and know how to ride the wave of new trends.
• You're a natural connector, building relationships that last with creators and influencers.
• You balance creativity with performance, combining great ideas with data-driven execution.
• You thrive in ambiguity, adapt quickly, and keep campaigns focused on results.
• You take initiative and run influencer campaigns with full ownership, end-to-end.

You'll Excel in This Role If You...

• Have a sharp eye for content and can spot influencers who truly resonate with their audience.
• Are organized and detail-driven, managing multiple influencer collaborations without dropping the ball.
• Communicate clearly and confidently, whether briefing influencers or presenting results internally.
• Love building - from campaign concepts to influencer partnerships to reporting processes.
• Take full ownership of campaigns, from ideation to post-performance analysis.
• Move fast, but always with thought, care, and precision.

The Right Fit Has...

• 2-4 years of experience in influencer marketing, KOL/KOC management, or social media campaigns.
• Proven ability to source, manage, and deliver results with influencers across TikTok, Instagram, YouTube, and other platforms.
• Strong understanding of digital and social content trends.
• Analytical skills with experience tracking campaign performance and ROI.
• Excellent communication and relationship management skills.
• Comfort working in a flat, fast-paced, and evolving startup environment.

Nice to Have

• An established network of influencers across multiple categories.
• Experience in social commerce, affiliate/KOC campaigns, or community building.
• Familiarity with regional influencer markets (ASEAN, China, Japan, Taiwan).
• Creative experience in content production, copywriting, or campaign design.
• Exposure to influencer campaign management tools and analytics platforms.

Why Join BJAK

• Above-market remuneration
• Fast-track career growth & exposure
• Meaningful, mission-driven work
• Collaborative and inclusive team culture
• Flat structure - ideas and initiative matter more than titles
• High autonomy, real responsibility, and unlimited growth potential

About BJAK

BJAK is Southeast Asia's largest insurance and financial services platform. Headquartered in Malaysia, we help millions of users access affordable, transparent, and simplified financial products through Bjak.com. Our proprietary technologies - from custom APIs to AI-driven engines - are designed to simplify previously complex or inaccessible services, from insurance to investments.

We operate across Malaysia, Taiwan, and Japan, and are building next-generation AI systems to transform how people experience financial services in ASEAN.

If you're looking for a company where you can grow fast, think big, and make meaningful impact - join us.

Boost your career

Find thousands of job opportunities by signing up to eFinancialCareers today.