Marketing and Advertising Executive

Snaphunt; Johor Bahru; On-site; MYR 30,000 - 60,000; Full time

Job summary

An innovative educational solutions provider is seeking a dynamic Marketing Communications professional to lead impactful campaigns that resonate with diverse audiences. In this leadership role, you will craft and execute a comprehensive communications strategy that aligns with corporate goals while driving engagement and brand recognition. Your creativity and analytical skills will be crucial as you manage various marketing initiatives, from social media to PR, and optimize performance metrics. Join a forward-thinking company dedicated to revolutionizing digital education and making a positive impact in the community.

Benefits

Career progression opportunities

Positive impact on education

Leadership role

Qualifications

• At least 2 years of experience in Marketing Communications or Product Marketing.
• Strong attention to detail and high-quality work delivery.
• Willingness to undertake 30-60% travel.

Responsibilities

• Develop and execute a multi-platform communications strategy.
• Manage marketing materials and implement online marketing activities.
• Analyze metrics to measure success of employer branding initiatives.

Skills

Marketing Communications

Product Marketing

Social Media Marketing

SEO/SEM

Analytical Skills

Creative Problem-Solving

Job description

The Offer

• Opportunity to make a positive impact
• Strong opportunities to progress your career
• Leadership role

Ideal Candidate

You will be responsible for:

• Developing and executing a results-driven, multi-platform communications strategy aligned with corporate and brand direction, reflecting local priorities.
• Creating and managing marketing materials and collateral in line with brand standards.
• Implementing online marketing activities including social media, SEO/SEM, demand generation, and lead generation.
• Tracking campaign effectiveness and adjusting strategies as needed.
• Managing communications budget, working with vendors and agencies to localize activities and develop assets.
• Leading planning and execution of PR initiatives related to the brand.
• Managing internal corporate communications across various channels.
• Developing messaging and content for corporate communications.
• Keeping staff informed and engaged on corporate developments through internal channels.
• Driving performance marketing and optimizing conversion funnels for different traffic sources and user segments.
• Planning and executing viral marketing campaigns across social media platforms.
• Analyzing traffic metrics and campaign effectiveness to improve ROI.
• Creating engaging content for thought leadership, websites, social media, and marketing collateral.
• Managing the editorial calendar.
• Designing a strong employer branding strategy.
• Partnering with internal and external stakeholders to promote the employee value proposition and position the company as an employer of choice.
• Developing campaigns to support recruitment and talent engagement across channels.
• Analyzing metrics to measure the success of employer branding initiatives.

The Profile

• At least 2 years of experience in Marketing Communications or Product Marketing, preferably within Professional Services, Media & Entertainment, or Internet industries.
• Experience in related fields is a strong advantage.
• Creative problem-solving skills.
• Strong attention to detail and high-quality work delivery.
• Analytical skills and comfort with numerical data.
• Willingness to undertake 30-60% travel.

The Employer

Our client is an educational solutions provider catering to all educational levels, from preschools to higher education institutions. Their vision is to become the solution hub for 21st-century digital education.