Marketing Analyst (IRED)

Coca-Cola Beverages Singapore, Malaysia & Brunei; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beverage company based in Petaling Jaya is seeking a professional to analyze execution performance and drive improvements within the sales team. The role involves managing sales tools and providing insights to enhance market strategy. Candidates should have a relevant bachelor's degree, strong analytical skills, and proficiency in tools like Excel and Power BI. This is a 12-month contract position.

Qualifications

• Strong analytical skills with proficiency in Excel, Power BI, or similar tools.
• Excellent communication and stakeholder management skills.
• Available immediately and can commit to a 12-month contract position.

Responsibilities

• Lead the analysis of RED results and connect execution performance to KPIs.
• Own the iRED app and Product Master Data for SIMA.
• Translate RED data into simple scorecards and dashboards for Sales.

Skills

Analytical skills

Proficiency in Excel

Excellent communication

Stakeholder management

Organizational skills

Adaptability

Education

Bachelor’s degree in Business, Marketing, Data Analytics or related field

Tools

Power BI

iRED

Job description

Who We Are

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.

Let’s Talk About The Role

Location: Menara Lien Hoe, Tropicana Petaling Jaya

What You’ll Do

Execution Measurement & Insights

• Lead the analysis of RED results and connect execution performance directly to volume, revenue, and customer KPIs.
• Monitor outlet-level execution using the iRED app, ensuring PiCOS standards are tracked daily across Modern Trade (MT) and General Trade (GT).
• Consolidate and analyze RED performance, linking execution scores to volume, and revenue KPIs. Influence investment and resource allocation by demonstrating the ROI of RED performance improvements.
• Provide insights on gaps and opportunities (e.g., product availability, cooler compliance, display execution) to drive corrective actions.

Tools & Systems Management

• Own the iRED app and Product Master Data for SIMA, ensuring accuracy, usability, and continuous enhancement. Anticipate and solve system issues, working closely with IT and global teams on optimization.
• Partner with IT and commercial teams to maintain and enhance the iRED platform for SIMA.
• Conduct app testing and validation to ensure data integrity and user functionality.
• Drive adoption of RED scorecards and dashboards at all levels of the sales organization.

Sales Team Enablement

• Translate RED data into simple scorecards and dashboards for Sales and Trade Marketing.
• Drive adoption of RED scorecards and dashboards at all levels of the sales organization. Act as the subject matter expert for RED analytics, coaching teams to improve performance and execution discipline.

Commercial Strategy Support

• Feed market insights (competitor activity, channel execution benchmarks, shopper behavior) into Trade Marketing and Category teams to refine strategies.
• Collaborate with WAPOS and sales teams to ensure campaigns, activations, and promotions are executed consistently at the point of sale.

What You Bring

• Bachelor’s degree in Business, Marketing, Data Analytics, or related field.
• Strong analytical skills with proficiency in Excel, Power BI, or similar tools.
• Excellent communication and stakeholder management skills.
• Ability to translate data into actionable insights and support sales teams.
• Highly organized, detail-oriented, and adaptable in fast-paced environments.
• Available immediately and can commit to a 12-month contract position.
• Added Advantage: experience in FMCG, sales operations, trade marketing, or use of sales execution platforms (e.g., iRED).

Why Join Us? Our Purpose & Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We focus on five key behaviours – curious, empowered, inclusive, agile, and corporate entrepreneurship – and value how we work as much as what we achieve.