Marketing AM/Manager (1 year contract)

McDonald's; Selangor; On-site; MYR 70,000 - 100,000; Full time

Job summary

A leading fast-food chain based in Selangor is seeking a marketing professional to oversee national marketing campaigns. The role includes strategic planning, campaign execution, and budget management to drive brand growth and maintain brand health. Ideal candidates should have experience in managing marketing campaigns with strong analytical and leadership skills.

Qualifications

• Proven experience in marketing campaign management.
• Strong analytical skills and ability to track results.
• Excellent communication skills to manage agencies and stakeholders.

Responsibilities

• Lead and execute key national marketing campaigns.
• Align strategic activities with business goals.
• Monitor brand health measures and develop long-term strategies.

Skills

Campaign Leadership

Strategic Planning

Budget Management

Business Analysis

Job description

Overview

Support and oversee the implementation and execution of National Marketing campaigns at McDonald’s restaurants. Ensure the Marketing promise as advertised is delivered during the “moment of truth” at restaurants. Manage and own a key strategic Marketing pillar such as Value, Breakfast or Family, driving growth in that particular segment and maintaining the vital balance between business results and brand health. Lead & execute strategic activities for key McDonald’s Brand Extensions such as McDelivery, Dessert Kiosks, and McCafe to drive continuous growth for the business. Apart from consumers, key internal customers include the Brand Extension Team, Supply Chain Team, Restaurant Solutions Group (RSG), Operations Managers, Operations Consultants, Restaurant Management Team and Owner/Operators (Franchisees).

Principal Accountabilities

• Campaign Leadership – Development & Execution of key national campaigns.
• Strategic campaign planning – setting campaign goals & objectives, developing key campaign insights, aligning campaign strategy & tactics.
• Briefing & leading agency partners – Developing a clear communications brief, briefing & alignment of campaign direction with agency teams.
• Alignment with internal stakeholders – Aligning campaign projections with management team, calculating business impact, aligning operational roll-out plans, aligning campaign pricing.
• Campaign execution – Development of communication materials (Above & Below the line), attending Pre-Production meetings (photography & cinemographs), developing a complete media strategy for campaign advertisement, developing campaign briefs for restaurants, POP allocation, aligning merchandising guide.
• Results tracking – Consistent updates of campaign results, contingencies to further drive sales, close collaboration with supply chain on stock levels.
• Post campaign analysis – Thorough review of campaign execution and results, what’s working & opportunities, review next steps for future.
• Direction & planning – Alignment on clear annual direction for Marketing Pillars, develop strategic activities for the year, aligning tactics to drive growth.
• Strategic activities – Development of strategic campaigns to drive sales, monitoring and reporting of promotion results, campaign analysis to review results.
• Brand Health – Tracking & monitoring of key brand health measures, develop long term strategy to improve brand scores.
• Brand Extension Growth – Strategic alignment with the brand extension team on ideas & programs to drive growth, alignment on business goals.
• Promotional activities – Development of communication materials for sales-driving promotional activities, monitoring and reporting of promotion results, campaign analysis to review results.
• Process Management – Budget Management: Processing of invoices, issuing Purchase Orders (PO), tracking and close monitoring of campaign budgets, ensuring payment is made to suppliers.
• Business Analysis – Understanding and analyzing business impact of campaigns, aligning campaign results with business growth, Breakeven & Gross Profit analysis.
• Monthly Tasks – Leading Menu Development Committee (MDC) meetings, preparing updates for Senior Management (SMT Decks).
• Quarterly Tasks – Leading Marketing Quarterly Alignment Meetings, Promo Projections Alignment (PPA).

Brand Extension Growth

• Strategic alignment – Work closely with brand extension team on ideas & programs to drive growth, alignment on business goals.
• Promotional activities – Development of communication materials for sales driving promotional activities, monitoring and reporting of promotion results, campaign analysis to review results.

Process Management

• Budget Management – Processing of invoices, issuing Purchase Orders (PO), tracking and close monitoring of campaign budgets, ensuring payment is made to suppliers.
• Business Analysis – Understanding and analyzing business impact of campaigns, aligning campaign results with business growth, Breakeven & Gross Profit analysis.
• Monthly Tasks – Leading Menu Development Committee (MDC) meetings, preparing updates for Senior Management (SMT Decks).
• Quarterly Tasks – Leading Marketing Quarterly Alignment Meetings, Promo Projections Alignment (PPA).