Marketing Advertising Specialist

Kode Digital; Penang; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing agency in Penang, Malaysia is seeking a Marketing Advertising Specialist. This full-time hybrid role involves developing marketing strategies and managing digital ad campaigns. Ideal candidates should have 1-2 years of experience in digital marketing, strong analytical skills, and a relevant degree. Join a dynamic team driving digital transformation for businesses.

Qualifications

• 1-2 years of experience in digital marketing or advertising role.
• Proven experience in managing paid digital advertising campaigns.
• Strong ability to analyze campaign performance data.

Responsibilities

• Develop and execute marketing strategies.
• Manage advertising campaigns and optimize for performance.
• Create marketing content and conduct market research.

Skills

Digital marketing experience

Ad campaign management

Analytical skills

Market research abilities

Communication skills

Client-facing skills

Education

Diploma or Bachelor's degree in Marketing, Communications, Business Administration

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Company Description

Kode Digital is an energetic and passionate company dedicated to helping Malaysian businesses digitally transform their sales and marketing strategies. By providing web design, development, and online marketing support, we aim to help businesses expand their reach and grow their customer base through a strong online presence. Our mission is to guide our clients throughout their digital transformation journey, ensuring they are well-connected to the digital network. Join us to be part of an innovative team driving the digital growth of Malaysian businesses.

Role Description

This is a full-time hybrid role for a Marketing Advertising Specialist located in Penang, Malaysia, with some work-from-home flexibility. The Marketing Advertising Specialist will be responsible for developing and executing marketing strategies, managing advertising campaigns, and optimizing digital ad campaigns for better performance. Day-to-day tasks include creating marketing content, conducting market research, keyword research and trends, conversion optimization, liaising with clients, analysing and generating detailed report on the marketing campaigns.

Qualifications

Required Experience & Skills:

• Experience: A minimum of 1-2 years of hands-on experience in a digital marketing or advertising role.
• Ad Campaign Management: Proven experience in planning, executing, and optimizing paid digital advertising campaigns on platforms such as Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Analytical Skills: Strong ability to analyze campaign performance data, interpret metrics (e.g., CTR, CPC, CPA, ROAS), and generate insightful reports using tools like Google Analytics.
• Research Abilities: Proficient in conducting market research, competitor analysis, and keyword research to inform marketing strategies.
• Communication: Good command of written and spoken English, with strong copywriting skills to create compelling ad copy and marketing content.
• Client-Facing Skills: Excellent interpersonal skills with the ability to liaise effectively with clients, understand their needs, and present campaign results clearly.
• Education: A Diploma or Bachelor's degree in Marketing, Communications, Business Administration, or a related field is preferred.

Bonus Points (Highly Desirable):

• Industry Experience: Direct experience in or a strong understanding of the medical, healthcare, or pharmaceutical industry is a significant advantage.
• SEO Knowledge: A solid understanding of Search Engine Optimization (SEO) principles and how they complement paid advertising efforts.
• Additional Platforms: Familiarity with other advertising platforms like TikTok Ads or LinkedIn Ads.