Market Insight & Analytics Manager

Sunwave Communications; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A telecommunications company is seeking a Market Insights Manager in Kuala Lumpur. The role involves developing market segmentation models, leading customer needs analysis, and writing competitive analysis reports. Candidates should have experience in diverse sectors and be adaptable to multicultural environments. Proficiency in tools like $APPEALS is essential. This full-time position offers a mid-senior level opportunity to influence market strategies.

Qualifications

• Demonstrated experience in market research or business development.
• Strong sense of responsibility and ability to undertake pressure.
• Fluency in English; proficiency in Chinese and local languages is a plus.

Responsibilities

• Develop market segmentation models and provide data support for market strategies.
• Lead customer needs analysis and produce comprehensive demand reports.
• Conduct SPAN/FAN analysis to assess product market performance.

Skills

Market research experience

Business development

Fluent in English

Proficiency in $APPEALS

Ability to work under pressure

Education

Experience in diverse sectors

Tools

$APPEALS

SPAN

SWOT

PESTEL

STP

Job description

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1. Responsible for developing market segmentation models, analyzing the characteristics, size, and trends of each segmented market, and providing data support for market strategies.

2. Lead customer needs analysis, utilizing tools such as $APPEALS to produce comprehensive demand reports, and uncover customer pain points and expectations.

3. Responsible for writing competitive analysis reports, monitoring competitor activities, and providing a basis for competitive strategies.

4. Conduct SPAN/FAN analysis to assess product market performance and identify potential opportunities, offering strategic recommendations for market strategy.

5. Participate in the decision - making process for selecting target segmented markets, providing data - backed support and strategic recommendations based on analysis outcomes.

6. Define the product value proposition to ensure it precisely reflects customer needs and highlights competitive advantages.

7. Participate in product roadmap planning, offering suggestions on product development direction and prioritizing features from a market - driven perspective.

Qualifications

1. Demonstrated experience in market research or business development across diverse sectors beyond the telecommunications industry (including property management, hotels, subways, sports venues, airports, etc.). Proven ability to leverage successful case studies to drive market expansion and provide strategic guidance to sales teams for replication and scaling of effective business models.

2. Strong sense of responsibility and ability to undertake pressure. Adaptable to multicultural team environments.

3. Fluent in English; proficiency in Chinese and local languages is a plus.

4. Proficiency in utilizing mainstream market insights and evaluation methods, such as $APPEALS, 4Ps, PESTEL, SPAN, SWOT, and STP.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Management

• Industries

  Facilities Services, Hospitality, and Real Estate

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