Manager, Strategic Partnerships (Customer Engagement & Partnerships)

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading bank is looking for a Strategic Partnership Manager to enhance credit and debit card spending through innovative marketing strategies. The role involves identifying and managing partnerships, utilizing data insights, and executing marketing campaigns to drive cardholder engagement. Ideal candidates should have substantial experience in marketing and partnership management within the financial or payments industry.

Qualifications

• 10 years and above experience in marketing, partnership management, or business development.
• Proven track record of successful marketing plans and go-to-market strategies.
• Familiarity with Malaysian retail and payments landscape is a plus.

Responsibilities

• Drive growth in credit and debit card retail spend.
• Develop and implement strategies to achieve targets.
• Translate data analysis into actionable recommendations.

Skills

Analytical Skills

Marketing

Partnership Management

Business Development

Communication

Education

Bachelor's degree in Marketing, Business Administration, Finance

Job description

Overview

We are seeking a highly motivated Strategic Partnership Manager to play a pivotal role in accelerating credit and debit card spend through the formulation and execution of innovative marketing plans and go-to-market strategies. The successful candidate will be responsible for identifying, negotiating, and managing strategic partnerships with merchants, utilizing deep data insights to craft compelling campaigns and unique programme mechanics that elevate our Bank's position in the market and enhance cardholder value. The successful candidate will be a key driver in transforming data into actionable strategies, ensuring flawless execution, and continuously optimizing partnership performance to achieve ambitious card usage growth targets. This role reports to the Head of Customer Engagement & Partnership.

Key Responsibilities

• Drive business growth: Drive growth in credit and debit card retail spend. The candidate will develop and implement strategies to achieve and exceed targets, identify growth opportunities, and recommend agile, out-of-the-box actions.
• Strategic Marketing Planning: Develop and implement comprehensive strategic marketing plans focused on driving credit and debit card spend through impactful merchant partnerships. This includes identifying key opportunities with merchant partners, defining target relevant customer segments, and establishing clear objectives and KPIs.
• Go-to-Market Strategy & Execution: Lead the end-to-end go-to-market launch of partnership initiatives, ensuring seamless coordination across internal teams and external partners. This encompasses campaign development including T&Cs, communication planning, and effective execution working closely with key stakeholders from Legal, Analytics, IT, Compliance, Marcom & agency teams.
• Data-Driven Insights & Analysis: Possess a strong aptitude for understanding and interpreting data. You will be responsible for accessing relevant cardholder retail spend data (including Merchant Category Codes - MCC) from data dashboard and/or requesting data trend from the Analytics team and conducting in-depth analysis to identify key opportunities, and insights related to merchant performance and cardholder behavior.
• Actionable Recommendations: Translate data analysis into clear, concise, and actionable recommendations for partnership campaign mechanics, offers, and programme structures. This includes curating unique and differentiated partnership programmes that position the bank as a leader in the market and provide exceptional value to cardholders.
• Partnership Programme Innovation: Conceptualize and develop innovative partnership programmes and mechanics that stand out from competitors, driving cardholder engagement and spend at participating merchant outlets.
• Collaborative Team Player: Work collaboratively with team members of the Customer Engagement & Partnerships team, providing support and contributing to the holistic success of card usage marketing campaigns and initiatives. To carry out any other duties as directed by the Company Management.

Job Requirement

• Malaysian citizen
• Bachelor's degree in Marketing, Business Administration, Finance, or a related field.
• 10 years and above experience in marketing, partnership management, or business development, preferably within Affluent, Telco, Fintech, financial services or payments industry.
• Familiarity with the Malaysian retail and payments landscape is a plus.
• Proven track record of formulating and executing successful marketing plans and go-to-market strategies that drive measurable results.
• Strong analytical skills and the ability to interpret complex data sets to derive actionable insights. Experience working with customer spend data and Merchant Category Codes (MCC) is highly desirable.
• Excellent communication and presentation skills, with the ability to clearly articulate data-driven analysis and recommendations.

HLB Careers Link: https://hlb.wd3.myworkdayjobs.com/HLBCareers/job/HLT-Hong-Leong-Tower/Manager---Personal-Financial-Services--Customer-Engagement---Partnerships-_JR0000021038-1

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