Manager, Social Media

Malaysia Digital Economy Corporation (MDEC); Cyberjaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading organization in Malaysia seeks a Social Media Manager to enhance their online presence. This role involves creating and executing innovative social media strategies, engaging with the audience through compelling content, and analyzing performance metrics to optimize social media efforts. Candidates should possess a Bachelor's degree and at least 5 years of experience in social media management, offering a blend of creativity, strategic thinking, and excellent communication skills.

Qualifications

• Minimum 5 years of relevant experience in social media management.
• Excellent professional written and verbal communication skills.
• Ability to work in a fast-paced environment.

Responsibilities

• Develop and execute social media strategies aligning with MDEC's goals.
• Create engaging content for social media platforms.
• Monitor social media metrics and provide performance reports.

Skills

Communication

Creative Thinking

Problem Solving

Social Media Management

Education

Bachelor's Degree in Marketing, Communications, or related field

Professional certifications from Meta, Google, Hootsuite, HubSpot

Tools

Hootsuite

Adobe Photoshop

Canva

Google Analytics

Job description

Job Description

Social Media Strategy Development:

• Develop and execute social media strategies aligned with MDEC's overall goals and objectives.
• Identify target audience segments and tailor content to resonate with their interests and needs.
• Stay updated with industry trends, best practices, and emerging social media platforms.
  
  

Content Creation

• Create engaging and high-quality content for social media platforms, including text (in English and Bahasa Melayu), images, videos, and infographics.
• Develop a content calendar and ensure timely and consistent content publication.
• Collaborate with designers, writers, and other team members to produce compelling social media assets.
  
  

Community Management

• Monitor and respond to comments, messages, and inquiries on social media platforms in a prompt and professional manner.
• Foster meaningful engagement and build relationships with followers and online communities.
• Address customer concerns, resolve issues, and escalate when necessary.
  
  

Performance Tracking And Reporting

• Monitor key social media metrics, such as engagement, reach, and conversion rates.
• Analyze data to gain insights into content performance and audience behavior.
• Prepare regular reports showcasing social media performance and recommend optimizations.
  
  

Collaboration And Coordination

• Collaborate with internal teams to align social media efforts with overall marketing campaigns.
• Coordinate with external agencies, influencers, and partners for content collaborations and promotions.
• Ensure brand consistency and adherence to guidelines across all social media channels.
  
  

Stay Abreast Of Social Media Trends And Tools

• Stay updated with the latest social media trends, features, and algorithms.
• Explore and evaluate new social media tools, platforms, and technologies to enhance MDEC's social media presence.
  
  

Risk Management

• Improve, update and comply with MDEC's social media policy and standard operating procedures (SOP).
• Identify potential risks and challenges associated with social media activities.
• Develop risk mitigation strategies and crisis management plans.
• Stay informed about legal and regulatory requirements related to social media usage.
• Monitor industry trends and competitor activities to identify potential risks and opportunities.
  
  

Important note: This role may require work outside of regular office hours, including evenings, weekends, and public holidays, to support time-sensitive campaigns, real-time content engagement and crisis management.

QUALIFICATION

• Bachelor's Degree in Marketing, Communications, Public Relations, Digital Media or Business Administration.
• Relevant qualifications in graphic design, psychology/sociology, English/creative writing and IT/computer science is an added advantage.
• Professional certifications from Meta, Google, Hootsuite, HubSpot or any other relevant platforms.
• Minimum 5 years of relevant experience in social media management, with proven ability to adapt to fast-changing digital trends, audience preferences, and platform innovations.
• Excellent professional written and verbal communication skills, with the ability to craft compelling content.
• Strong creative thinking and problem-solving abilities.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  
  

KNOWLEDGE

• Social media management and scheduling tools - Hootsuite, Buffer, Sprout Social, and Meta Business Suite (for Facebook & Instagram).
• Content creation and design tools - Canva, Adobe Photoshop/Illustrator, and CapCut.
• Analytics and reporting tools - Meta Insights, X Analytics, LinkedIn Analytics, Google Analytics, and Sprout Social/Hootsuite Analytics.
• Community management and listening tools.
• Project management and collaboration tools - Microsoft 365.