Manager - Salesforce Marketing Email Operations

American Institute of CPAs; Petaling Jaya; Hybrid; MYR 40,000 - 80,000; Full time

Job summary

Join a forward-thinking organization that is transforming the accounting and finance profession. As a leader in email marketing, you will spearhead a dynamic team, utilizing Salesforce Marketing Cloud to craft personalized customer experiences. Your role will involve not just managing campaigns but also analyzing performance metrics to drive future strategies. With a commitment to work-life balance, this global company offers a supportive environment where diversity and inclusion are valued. You will have opportunities for continuous learning and development, making this position perfect for those looking to grow in their careers while making a significant impact.

Benefits

Healthcare

Retirement Plan

Annual Leave

Parental Leave

Employee Assistance Program

Flexible Benefits Options

Qualifications

• 2+ years experience leading an email marketing team.
• 3+ years of experience with CRM systems and marketing analytics tools.

Responsibilities

• Develop and implement omni-channel marketing campaigns using Salesforce Marketing Cloud.
• Monitor email marketing metrics to inform future strategies.

Skills

Email Marketing

Salesforce Marketing Cloud

CRM Systems

AMPscript

Marketing Analytics

Education

Salesforce Marketing Cloud Email Specialist Certification

Job description

About the Role:

You will lead a team of Salesforce Marketing cloud mail specialists who design, implement, and improve email and other marketing campaigns within the Salesforce Marketing Cloud platform. You will ensure optimization of features like Journey Builder, audience segmentation, and automation to deliver personalized customer experiences, analyse campaign performance, and achieve our goals through targeted email communications. You will be hands-on and lead the team of 4. You will report to the Senior Manager - Marketing Operations.

You Will:

• Develop and implement email and other omni channel marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.

• Manage full QA to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices

• Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).

• Lead a team in a manner consistent with our Management Charter

• Use customer data to segment audiences and tailor email content for maximum relevance and engagement.

• Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behaviour.

• Monitor important email marketing metrics such as open rates, click-through rates, conversion rates, and deliverability to create insights and inform future campaign strategies

• Use a hybrid work schedule

You Have:

• 2+ years experience leading an email marketing team

• Salesforce Marketing Cloud Email Specialist Certification

• 3+ years of experience with CRM systems

• 3+ years of experience with AMPscript for dynamic email content

• 3+ years of experience with marketing analytics tools.

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, retirement, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#LI-Hybrid #GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.