Manager - Research & Campaign Management) | Kuala Lumpur, MY

Hong Leong Bank; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

Hong Leong Bank is seeking a Manager for Marketing & Communication. This role involves managing media relations, coordinating product launches, and ensuring key messaging consistency. The candidate will be instrumental in sustaining the positive image of Hong Leong Islamic Bank, utilizing both traditional and digital platforms for effective communication.

Qualifications

• Proficient in managing media relations and crisis communications.
• Experience in coordinating product launches and marketing campaigns.

Responsibilities

• Responsible for media relations activities and crisis communications.
• Manage public/customer communications and PR activities.

Skills

Media Relations

Crisis Communications

Public Relations

Social Media Management

Job description

Deliver and present advertising and content.

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Store and/or access information on a device.

Ensure security, prevent and detect fraud, and fix errors.

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher, or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Save and communicate privacy choices.

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Precise geolocation data, and identification through device scanning.

Precise geolocation and information about device characteristics can be used.

Content measurement and services development.

Content performance can be measured. Your activity on this service can help develop and improve products and services.

Personalised advertising and content, advertising and content measurement, and audience research.

Advertising and content can be personalised based on your profile. Your activity on this service can be used to build or improve a profile about you for personalised advertising or content. Advertising and content performance can be measured. Reports can be generated based on your activity and those of others.

If you are looking to excel and make a difference, take a closer look at us...

Manager - Marketing & Communication supports the HOO in managing the overall reputation and image of Hong Leong Islamic Bank (HLISB). He/she will assist in managing initiatives that leverage on the Group's Marketing & Communication overall strategies and activities, to sustain and elevate the positive image of HLISB with its internal audience, as well as its external prospects and customers.

In doing so, he/she will assist in developing, managing and maintaining strategic initiatives that are within the ambit of the department. Amongst the tasks that he/she is expected to assist in are:

• Responsible for all media relations activities, crisis communications, and some special events coordination with a focus on new product and services launches and local market launches;
• Study the objectives, promotional policies and needs of organizations to plan communication (internal & external constituencies) & CSR strategies that will influence public opinion or promote ideas, products and services;
• Confer with internal stakeholders to identify trends and key group interests and concerns or to provide advice on business decisions;
• Manage key messaging consistency with the Group Marketing & Communications team;
• Manage public/customer communications via Branches and other Delivery Channels;
• Manage relationships with a variety of media including financial, business, local, and vertical and across media types including digital, press and other platforms;
• Manage PR/Publicity activities for HLISB;
• Manage Social Media activities for HLISB;
• Support product launches, marketing campaigns and partner programs.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

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