Manager, Product Marketing(Healthfood)

Elken; Subang Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading Malaysian brand in health and wellness seeks a Product Marketing Manager. This role involves managing marketing activities, developing strategies for product launches, and monitoring sales performance to meet growth targets. Ideal candidates will have experience in FMCG, particularly in health food, and strong communication skills.

Benefits

Medical Insurance

Training

Free Parking

Festive Goodies

Staff Purchase

Marriage Token

Qualifications

• Minimum 5 years of experience in product marketing.
• Strong understanding of health and nutrition industry.
• Experienced in planning for new product launches.

Responsibilities

• Develop marketing strategies and plans to achieve growth.
• Monitor sales performance of new products monthly.
• Conduct market research and product presentations.

Skills

Product Marketing

Health and Nutrition Knowledge

Excellent Communication

Project Management

Education

Degree in Marketing, Communications or related field

Job description

About the role

To manage the business performance, budgets and all marketing activities of the assigned product portfolio to meet set objectives and KPI targets of sales target.

What you'll be doing

To develop marketing strategies and integrated marketing plan to achieve the set growth, market share and profitability targets for the assigned product group.

To closely monitor the sales performances of new product and conduct analysis on the promotion and activity effectiveness vs. set targets on a monthly basis for review and control and propose recommendations for improvement when necessary.

To develop product concept, marketing positioning & branding for new products as and when required.

To gather field or market intelligence in order to initiate appropriate recommendations in marketing proposals to HOD with the aim to improve the assigned product portfolio sales performance (from time to time).

To monitor the assigned product portfolio performance and to propose appropriate recommendation to HOD to boost, fine-tune on the product performance or the product mix in the product portfolio.

Conduct panel test on new products, market research, competitors analysis and solicit relevant information to prepare a solid Product presentation for both new and existing products, and to update it from time to time to ensure relevance and as deemed required.

To plan for and monitor the preparation work on the new product launch 6 months prior to the launch; including the marketing collaterals, launching plans, promotions, sales forecast and review performance.

To assist in preparing annual budgets and exercise and monitoring for assigned product portfolio.

To work closely with all other cross-functional departments i.e. Marketing Incentive & Promotion, Marketing Communication, Digital Marketing, GIT, Sales processing, Data Processing, Customer Service, etc. to ensure smooth execution of plans and operational support.

Any other duties & tasks, which may be assigned by the HOD from time to time.

What we're looking for

Minimum 5 years of experience in product marketing, preferably within the health food or fast-moving consumer goods (FMCG) industry

Strong understanding of the health and nutrition landscape, including industry regulations and emerging trends

Excellent written and verbal communication skills, with the ability to translate complex product information into compelling marketing content

Experience planning and organizing for new product launches and managing existing product

Exposure in the MLM Industry would be an added advantage

Degree in Marketing, Communications, or a related field

About us

Elken is a leading Malaysian brand in the health and wellness industry, known for our innovative range of premium health food products. With over 30 years of experience, we are committed to empowering individuals to live healthier and more fulfilling lives. Our mission is to inspire positive change through high-quality, science-backed nutrition solutions.

If you're passionate about driving the growth of a dynamic health food brand, we encourage you to apply now for this exciting opportunity.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a Product Marketing Manager?

Welcome to Elken, a global direct-selling organisation founded in 1995 with a mission to enrich lives worldwide through opportunities, quality products, and knowledge. From our humble beginnings, we have grown into one of Malaysia's largest direct-selling companies, achieving annual sales of over $100 million USD and expanding our global team to over 1,000 personnel.

Welcome to Elken, a global direct-selling organisation founded in 1995 with a mission to enrich lives worldwide through opportunities, quality products, and knowledge. From our humble beginnings, we have grown into one of Malaysia's largest direct-selling companies, achieving annual sales of over $100 million USD and expanding our global team to over 1,000 personnel.

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Perks and benefits Medical Insurance Training Free Parking Festive Goodies, Staff Purchase, Marriage Token

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What can I earn as a Product Marketing Manager