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A leading healthcare company is seeking a Product Manager to oversee marketing strategies for its ethical product line. The role involves managing product launches, advertising, and building relationships with suppliers while ensuring compliance with financial objectives. Applicants should have a Bachelor’s degree in Marketing or Pharmacy and 5-8 years of experience in the healthcare sector.
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Location:
Petaling Jaya, MY, MY
Global Business Unit: HEC
Job Function: Marketing
Requisition Number: 182216
Description:
Advertising & Promotion:
• Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives
• To work with agency to ensure reasonable rates paid for POSM.
Product Management
• To play a strategic role in ensuring range and product selection meets trends and requirements.
• To monitor the brand’s proactive approach towards patient preferences at the local level.
• To ensure inventory levels are managed within contractual agreements.
• To conduct financial feasibility study of promotion activities to ensure in line with profit objectives.
• To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, determining retail price level (benchmarked to product strategy, margin strategy, competitor and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements, display standards..etc, to be executed by the sales and finance teams.