Manager of Events & Sales (Commercial)

Genting Malaysia; Genting Highlands; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading entertainment resort group in Genting Highlands is searching for a Manager, Event & Sales. This pivotal role involves maximizing event-led revenue while positioning the resort as a top choice for corporate and leisure events. Candidates must have at least 5 years of relevant experience in event sales, demonstrate strong negotiation skills, and possess a Bachelor’s Degree in a related field. The position requires collaboration across teams and the ability to thrive in a fast-paced environment.

Qualifications

• Minimum 5 years of experience in event sales or hospitality.
• Strong understanding of MICE business and event dynamics.
• Ability to work flexible hours based on business needs.

Responsibilities

• Drive and manage event-related revenue.
• Position the resort as a preferred destination for events.
• Coordinate event planning and execution with multiple teams.

Skills

Event sales

Negotiation

Stakeholder management

Analytical skills

Sales growth

Education

Bachelor’s Degree in Hospitality Management or related

Tools

MS Office

CRM / sales tracking systems

Job description

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The Manager, Event & Sales is a key commercial driver for Resorts World Awana, responsible for maximizing event‑led revenue and positioning the resort as a preferred destination for corporate, leisure, and signature events. This role owns the end‑to‑end sales cycle and event delivery, aggressively driving conversion, yield optimization, and repeat business while ensuring events are executed to Resorts World Awana’s service and brand standards. The position plays a strategic role in translating destination assets into measurable revenue growth and value per square foot.

Key Responsibilities

Own and drive event‑related revenue for Resorts World Awana, with clear accountability for achieving and exceeding assigned sales targets.

Proactively source, pursue, and convert new business opportunities across corporate, MICE, leisure, and destination‑led events.

Develop high‑yield event packages by leveraging resort assets including accommodation, F&B venues, outdoor spaces, and experiential offerings.

Manage the full sales funnel from lead generation, proposal development, negotiation, contracting, and closing.

Identify upselling and cross‑selling opportunities to maximize total event value and revenue per booking.

Destination Positioning & Business Development

Position Resorts World Awana as a compelling destination resort for events through strategic client engagement and tailored solutions.

Build and maintain strong relationships with corporate clients, event agencies, travel partners, and key industry stakeholders.

Actively identify emerging market segments, seasonal opportunities, and signature event concepts that drive demand and occupancy.

Support broader commercial strategies that enhance the resort’s market positioning and long‑term asset value.

Lead the end‑to‑end planning, coordination, and execution of events, ensuring alignment between client expectations, operational feasibility, and commercial outcomes.

Coordinate cross‑functionally with operations, F&B, marketing, finance, and technical teams to ensure seamless delivery.

Oversee event budgets, timelines, contracts, and on‑site execution to ensure cost control and margin optimization.

Manage on‑ground execution to ensure service excellence, guest satisfaction, and brand consistency.

Client Experience & Retention

Serve as the primary point of contact for clients, providing consultative, solutions‑driven engagement.

Translate client objectives into customized event experiences that deliver strong commercial returns and memorable destination experiences.

Conduct post‑event reviews to capture insights, drive repeat business, and strengthen long‑term client relationships.

Performance Tracking & Leadership

Track, analyze, and report sales performance, conversion rates, event profitability, and pipeline health.

Provide commercial insights and recommendations to management on market trends, demand patterns, and revenue optimization opportunities.

Guide and support junior team members or event coordinators to ensure consistent sales discipline and execution standards.

Qualifications & Requirements

Bachelor’s Degree in Hospitality Management, Events Management, Business, Marketing, or a related discipline.

Minimum 5 years of experience in event sales, MICE, hospitality sales, or destination resort operations, with proven revenue responsibility.

Demonstrated track record in aggressive sales growth, deal closing, and revenue achievement.

Strong understanding of destination resort dynamics, MICE business, and experiential event offerings.

Excellent negotiation, presentation, and stakeholder management skills.

Highly commercial mindset with strong analytical and pipeline management capabilities.

Ability to thrive in a fast‑paced, target‑driven environment and work flexible hours as required by business demands.

Proficiency in MS Office and CRM / sales tracking systems is preferred.

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