Manager, Media Planning

Dentsu Aegis Network; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

Dentsu seeks a Media Planning Manager to lead media strategy and execution, optimizing campaigns for client impact. This role requires strong media planning skills and a minimum of 6 years' experience, preferably in the FMCG sector. Join a global team with innovative growth solutions and flexible working arrangements.

Benefits

Flexible hybrid working arrangement

Volunteer leave opportunities

Company wellness days off

Career development opportunities

Qualifications

• At least 6 years of hands-on media planning experience, ideally in a fast-paced agency.
• Experience managing FMCG accounts is a strong plus.
• Confident using data and insights to drive strategies.

Responsibilities

• Lead development and execution of media strategies.
• Manage end-to-end media activation and budget.
• Collaborate with internal teams and report performance.

Skills

Media Planning

Data Analysis

Client Management

Collaboration

Job description

Job Description:

Dentsu is a global leader in integrated growth and transformation, driving sustainable solutions and innovation for some of the world's most influential brands. Founded in 1901, dentsu operates in approximately 120 countries with a team of approximately 68,000 employees, and boasts a network of world-class brands, including Carat, Dentsu Creative, dentsu X, iProspect, Merkle, and more. These brands, each with deep expertise in media, creativity, and digital, collaborate to deliver integrated growth solutions that create lasting, meaningful impact.

Carat is a global media agency network operating in over 100 countries, bringing together a team of more than 12,000 experts. Recognized as a leader among global media agencies, Carat specializes in creating and executing media plans that harmonize bought, owned, and earned media. By combining the speed of technology with the art of empathy, Carat helps brands connect with people, drive growth, and navigate the evolving media landscape.

As we look toward the future, dentsu is focused on Innovating to impact—fostering collaboration, creativity, and cutting-edge technology to drive real, transformative change.

What your typical day will look like:

As the Media Planning Manager, you'll lead the development and execution of media strategies, working closely with internal teams and partners to deliver effective, data-driven campaigns. Your day will involve planning, optimizing media spend, analyzing performance, and staying on top of industry trends to ensure impactful results.

Core responsibilities include:

• Lead Media Strategy Development:Design and implement integrated media plans that align with brand and campaign objectives, leveraging consumer insights and market data.
• Oversee Campaign Execution and Optimization: Manage end-to-end media activation across channels, ensuring timely delivery, performance tracking, and continuous optimization.
• Budget and Vendor Management: Allocate and monitor media budgets effectively, negotiate with media partners, and ensure cost efficiency and value delivery.
• Cross-Functional Collaboration and Reporting: Work closely with internal teams and external stakeholders to ensure alignment, and deliver clear, actionable performance reports and insights.

A bit about you:

• Possess least 6 years of hands-on experience in media planning experience, ideally within a fast-paced agency environment.

• Experience managing clients in the FMCG sector—or working on FMCG-related accounts—is a strong plus and will help you hit the ground running.

• Confident using data and insights to shape media strategies, optimize performance, and drive measurable results.

• Excel at building relationships, presenting ideas clearly, and working seamlessly with internal teams and external partners.

What’s in it for you :

• Flexible hybrid working arrangement.
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• 3 whole company Wellness days off per year for you to switch off and take your day, your way
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• Be part of a global network that truly invests in recognising performance with via our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero.

Innovating to Impact:

At dentsu, our diverse and inclusive culture empowers our employees to bring their whole selves to work, fostering innovation and delivering better outcomes for our people, clients, and communities. This culture is key to driving sustainable, transformative results across the business.

We actively encourage applications from people with disabilities and from individuals of all ages, backgrounds, nationalities, and cultures. If you want to be part of a global network where opportunities are limitless, we look forward to welcoming you.

Next Steps

Sound exactly like the sort of role for you? Apply now!

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Location:

Kuala Lumpur

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent