Manager, Marketing Communications

CapitaLand; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

CapitaLand is seeking an experienced Event Manager to drive the planning and execution of diverse events while developing strategic partnerships. Candidates must have a proven track record in event management, strong negotiation skills, and the ability to collaborate effectively with internal teams. This role offers flexible benefits and comprehensive medical coverage.

Benefits

Flexible benefits with comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott serviced residences

Strong advocate of staff volunteerism

Wellness programmes

Qualifications

• Min 10 years of experience in event planning and management.
• Min 8 years in developing strategic partnerships.
• Strong understanding of campaign planning and event logistics.

Responsibilities

• Lead the planning and execution of various events.
• Manage budgets, vendor relationships, and logistics.
• Develop partnership proposals and track performance metrics.

Skills

Negotiation

Communication

Project Management

Problem Solving

Education

Bachelor's degree in Marketing, Communications, Business Administration, Event Management

Tools

Microsoft Office Suite

Event management software

CRM systems

Job description

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited ( CLI ) is a leading global real asset manager with a strong Asia foothold. As at 31 March 2025, CLI had S$117 billion of funds under management held via stakes in seven listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.

Job Description

Responsibility

Event Management:

• Strategy and Planning: Develop comprehensive event strategies aligned with organizational objectives, target audience, and budget.
• Conceptualization and Execution: Lead the planning and execution of a variety of events, including conferences, seminars, workshops, webinars, fundraising galas, product launches, and internal events.
• Budget Management: Develop and manage event budgets, ensuring cost-effectiveness and maximizing ROI.
• Vendor Management: Source, negotiate with, and manage external vendors, including venues, caterers, AV providers, decorators, and entertainment.
• Logistics and Operations: Oversee all logistical aspects of events, including venue selection, registration, attendee communication, on-site management, and post-event follow-up.
  
  

Marketing and Promotion:

Collaborate with the cross-function teams to develop and implement event marketing and communication plans to drive engagement, traffic and conversion.

• Content and Programming: Work with internal teams and external vendors / partners to develop engaging event content and programming.
• Risk Management: Identify and mitigate potential risks associated with events.
• Post-Event Evaluation: Conduct thorough post-event evaluations, analyze results, and provide recommendations for future improvements.
• Staying Updated: Keep abreast of industry trends and best practices in event management.
  
  

Strategic Partnership Management:

• Identification and Research: Identify and research potential strategic partners that align with the organization's goals and values.
• Cultivation and Outreach: Initiate and cultivate relationships with prospective partners through networking, outreach, and compelling proposals.
• Proposal Development: Develop and present partnership proposals that clearly articulate mutual benefits and objectives.
• Negotiation and Agreement: Negotiate partnership terms and develop formal partnership agreements.
• Relationship Management: Serve as the primary point of contact for strategic partners, fostering strong and collaborative relationships.
• Collaboration and Execution: Work closely with internal teams and partners to implement partnership initiatives and ensure successful execution.
• Performance Monitoring: Track and evaluate the performance of partnerships against agreed-upon metrics and KPIs.
• Reporting and Communication: Provide regular updates and reports on partnership activities and outcomes to internal stakeholders.
• Expansion and Growth: Identify opportunities to expand existing partnerships and explore new collaborative ventures.
• Market Awareness: Stay informed about industry trends, competitor activities, and potential partnership opportunities.
  
  

Requirement

• Min bachelor’s degree in marketing, Communications, Business Administration, Event Management, or a related field.
• Experience and season Manager with min 10 years of proven experience in event planning and management, with a track record of successfully executing diverse events.
• Min 8 years of experience in developing and managing strategic partnerships, with demonstrated success in building and maintaining strong external relationships.
• Strong understanding of campaign planning, event marketing, budgeting, and logistics.
• Excellent negotiation, communication ( written and verbal ), and interpersonal skills.
• Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work independently and as part of a team.
• Strong problem-solving and decision-making abilities.
• Proficiency in Microsoft Office Suite ( Word, Excel, PowerPoint ).
• Experience with event management software and CRM systems is a plus.
• Familiarity with the retail or mall industry landscape is an advantage.
• Fluency in English is a must.
  
  

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes
  
  

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.